Iceland partners with Mondi to package its products sustainably

Mondi’s functional barrier paper solutions will reduce the use of plastic by 80%

113
Iceland has partnered with Mondi to reduce the unnecessary use of plastic
Iceland has partnered with Mondi to reduce the unnecessary use of plastic

Mondi, a global leader in packaging and paper, has teamed up with the UK’s best-frozen food retailer to provide renewable, recyclable packaging in a move that further validates Mondi’s approach of using ‘paper where possible, plastic when useful.’

Iceland is replacing its previous packaging with Mondi’s versatile functional barrier paper across a number of its ranges. The retailer’s frozen chicken dippers’ first newly packaged product to hit the shelves earlier this month, which reduces the amount of plastic used a year by 80%.

The functional barrier paper is made from renewable resources, with Mondi managing the paper production and coating in-house, providing a fully integrated solution. It is easy for consumers to recycle the paper in existing waste streams, and as the paper is the most widely recycled material in the world, 74% of paper and 83% of paper-based packaging in Europe are recycled, the solution ensures that the paper can be recycled at the end of its life, contributing to a circular economy.

Mondi’s paper packaging offers complete product protection

Stuart Lendrum, head of Packaging, Quality and Food Safety at Iceland, added, “We’ve been bold in our aims to remove plastic, we were the first UK retailer to publish our plastic footprint along with our pledge to become plastic-free ultimately. To deliver on this ‘doing it right’ promise, we knew we would need the expertise of global packaging suppliers like Mondi. Their collaborative EcoSolutions approach meant that our teams worked together to consider all product manufacturing and delivery journey elements. We now have a sustainable solution that is efficient to use, protects the products, and meets the expectations of our customers.”

Importantly, Mondi’s functional barrier paper offers complete product protection, ensuring the product has the same shelf life as it did with its previous packaging. Thanks to the high stiffness of the paper, the packaging is puncture resistant and ensures an efficient filling process that runs seamlessly on existing machinery.

Falk Paulsen, sales and business development director extrusion solutions, Mondi says, “Iceland has set out ambitious sustainability targets and has already made great strides in reducing plastic packaging. Some products need more specialized solutions to ensure consumers get safe, high-quality food. Mondi’s functional barrier paper uses a wafer-thin coating that provides all the necessary barriers to keep food fresh and can still be recycled. It is a pleasure to be working with Iceland on their range of frozen food products.”

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here