EPL partners Colgate-Palmolive India for first-ever recyclable toothpaste tubes

Sustainability is the cornerstone of packaging innovation

EPL partners Colgate-Palmolive India for first-ever recyclable toothpaste tubes
Fully recyclable Colgate Active Salt toothpaste tube

EPL (formerly known as Essel Propack), the world’s largest specialty packaging company, announced on 1 September 2021 that it has partnered with Colgate-Palmolive India, one of the largest oral care brands to produce recyclable Platina toothpaste tubes in India. This first set of recyclable tubes is the starting point for converting to 100% recyclable tubes for Colgate-Palmolive.

EPL says it is committed to bringing world-class tube packaging innovation to address customers’ growing requirements on sustainability. EPL has innovated the first-of-its-kind recyclable Platina tubes for Colgate-Palmolive, keeping in mind superior functionality and no compromise on key product attributes and efficacies.    

Colgate Vedshakti
Colgate Vedshakti with Platina Tubes packing

Colgate-Palmolive is the first oral care brand in India to launch such an initiative nationally. The innovation is enabled by EPL’s Association of Plastic Recyclers, USA (APR) approved 100% recyclable and fully recyclable Platina Tubes for packing Colgate Active Salt and Colgate Vedshakti. Other Colgate-Palmolive brands are expected to follow.       

Speaking on this occasion, Deepak Ganjoo, president AMESA, EPL, said, “We are proud partners to Colgate-Palmolive India for many decades, and the relationship has enabled us to create path-breaking firsts which are visible via such first-ever conversions to recyclable tubes.

Going ahead, we believe sustainability is the cornerstone of packaging innovation, and EPL is leading the pack globally on sustainable packaging. In line with brand requirements and our vision towards a net-zero impact on our environment, we are committed to partnering with all the brands to offer innovative Sustainable tube packaging solutions.”

EPL’s Platina tubes certified as fully recyclable

EPL’s Platina, an eco-friendly laminated tube, is designed to deliver source reduction and recyclability without losing any barrier properties. This allows for sustained product stability and durable shelf life of the packed content.

The Platina tube is especially suited for oral and beauty, and cosmetics products. Platina tubes and caps are certified as 100% recyclable by The Association of Plastic Recyclers (APR) and RecyClass European certification for ‘Code 2’ (recycling), making it the first specialty packaging tubes and caps to be recognized as 100% recyclable globally.

With a market-leading Oral Care volume share of 36% globally, EPL operates across the USA, Mexico, Colombia, Poland, Germany, Egypt, Russia, China, Philippines, and India. These facilities cater to 5 core categories: Oral Care, Beauty & Cosmetics, Pharma & Health, Food & Nutrition, and Home Care. The company offers customized solutions through constant innovations in materials, technology, design, and processes.



The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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