Metsä Board wins Finnish Circular Economy and Quality Award

The company supports a circular economy system

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Metsä Board has won the Finnish Circular Economy award and Quality award in the Laatukeskus Excellence Finland assessment
Metsä Board has won the Finnish Circular Economy award and Quality award in the Laatukeskus Excellence Finland assessment

Metsä Board, part of Metsä Group, has won both the Finnish Circular Economy award and the Finnish Quality award in the Laatukeskus Excellence Finland assessment. The circular economy prize was awarded for the first time this year. Both the Quality award and the Circular Economy Award are based on the international EFQM (European Foundation for Quality Management) model.

The award jury comments on Metsä Board winning the award

The jury of the Circular Economy Award stated that the operations of Metsä Board are clearly outlined, with a systematic approach to defining the company’s direction, implementing its strategy, and monitoring and reporting on its performance. This was considered a sign of excellent performance and good business practice and strengthened a company’s competitiveness from the perspective of a circular economy.

“The circular economy is at the heart of our operations, and I was pleased to see how it was demonstrated at every level of our organization. This circular economy assessment allowed us to challenge ourselves and helps us further develop our operations,” says Anne Uusitalo, product safety, and sustainability director at Metsä Board.

Success in the assessment is a valid proof of a company’s strategic sustainability work and its high competitiveness. “The results and findings of the assessment provide us with further evidence for systematic development of our operations and processes. It is important for our customers and other stakeholders that the cooperation with Metsä Board is well organized and built on a viable foundation,” says Mika Joukio, chief executive officer of Metsä Board.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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