Nishant Sethi, CEO, Redray Global, Jaipur Photo Monotech
Nishant Sethi, CEO, Redray Global, Jaipur Photo Monotech

News reaches us in the end of August that Ricoh Pro C5300S digital press has been installed at Jaipur-based Redray Global. Redray is a 16-year-old printing business specializing in packaging and related work. It is run by CEO Nishant Sethi, while his father Kailash Jain looks after procurment and his Juhee Jain manages the workflow processes. Sethi works on sales. The new Ricoh digital press has been installed by Monotech System which recently signed up with Ricoh APAC for the distribution of its digital presses in India.

Sethi says the demand for digital print in packaging related printing has been rising, “With the rise of eCommerce, budding entrepreneurs are trying to develop their product lines with an initial demand of fewer quantities of packaging material which can be achieved easily in digital. We have also shifted most of our short-run jobs to the Ricoh Pro C5300S,” he said.

The company is using the machine only in-house production for its own clients, and avoiding outside job work. “We do exclusive work related to sampling, packaging, labelling and some other unique products that we offer. With so many brands now offering production printers, there has been a price war in the job work market with refurbished lines. But investing in a new machine always keeps gives us an edge over others,” he said.

On choosing Ricoh, he added, “We had done a little bit of homework on Ricoh’s quality standards and were waiting for it to come back to India after a long break. Since our focus is not the usual commercial printing, adopting Ricoh was not a tough decision. We have got what we wanted in terms of price, quality and service.”

Along with the Ricoh, the company has also installed a Roland 640i for print and cut labels, a digital die-cutter for short-run shaped label jobs, and an automatic rigid box-making machine with an auto-gluer, side-pasting and a grooving machine.

Sethi said there has been a remarkable shift in production efficiency and delivery deadlines since the installation. “We have also seen a shift in customer satisfaction with the better quality delivered. Also, 350-gsm duplex printing has enabled us to increase our media usage, thus offering more options to our clients,” he said.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

Previous articleSGS to conduct webinar on food fraud surveillance tomorrow
Next articlePlusPrint installs a JetSci ColorAqua label press from India
Naresh Khanna
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023. One of the judges for Packaging Sustainability Awards 2024 and 2025.

LEAVE A REPLY

Please enter your comment!
Please enter your name here