Manroland Sheetfed withdraws from drupa 2021

Drupa 21 withdrawals – Bobst, Xerox, Heidelberg, Manroland Sheetfed

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Manroland Sheetfed
Manroland Sheetfed adds three new models to its Evolution series

On 14 July 2020, Germany based offset press manufacturer Manroland Sheetfed, owned by British company Langley Holdings, announced that it is pulling out of drupa 2021, the printing industry’s iconic exhibition. Drupa is usually held every four years in Düsseldorf, Germany, but because of the Covid-19 pandemic was postponed to 20 to 30 April 2021. However, as the pandemic continues to wreak havoc around the world with lives and livelihoods, an increasing number of significant drupa exhibitors are re-looking at their participation. Earlier, Bobst, Xerox, and Heidelberg announced their withdrawal from drupa 2021. So far, Koenig & Bauer is the only major participant that has reconfirmed its drupa 2021 presence.

“Exhibiting at drupa, or any other trade fair for that matter, makes absolutely no sense during the current Covid-19 pandemic,” Group managing director Rafael Peñuela-Torres saidManroland Sheetfed production line running at full capacity
“Exhibiting at drupa, or any other trade fair for that matter, makes absolutely no sense during the current Covid-19 pandemic,” — Group managing director of Manroland Sheetfed, Rafael Peñuela-Torres

“Exhibiting at drupa, or any other trade fair for that matter, makes absolutely no sense during the current Covid-19 pandemic,” Group managing director Rafael Peñuela-Torres said. He added, “It is regrettable, as we would have been exhibiting with live demonstrations of both our recently launched Roland 900 Evolution press and the new Roland 700 Evolution Elite. Unfortunately, it is just not practicable in the current circumstances. Instead, we will be holding a series of live webinars in the fall.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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