B2B practices in Indian packaging need a digital makeover

Bizongo addresses core problem areas in packaging


Bizongo, an end-to-end online marketplace for packaging and material handling products, has found three core problems areas in the packaging industry—customization; technology; and credit on analyzing the offline business processes, client demands and queries from the industry.

Bizongo has worked closely for designing and developing packaging, procuring the products solely using technology with over 3000 businesses in India.

Sachin Agrawal, co-founder and chief operating officer, shares, “Since our inception, we have been tackling some issues repeatedly, and constantly pushing towards sustainable solutions. Finally, we have managed to break the ceiling and have largely categorized the market into three problems areas.” Ironically, Bizongo’s approach to the pitfalls plaguing the packaging industry has been simply out of the box.

Bizongo Design Lab

Apart from advertising across channels, the best way for a brand to convert customers is its packaging. It all comes down to the choice and how a customer feels while observing a product. For a brand, customization should be a major aspect of its packaging. When Coca-Cola bottles are transported, even its carrier plastic crate is customized in red, with the logo. This is how deeply branding is viewed.

Currently, customization in the packaging industry is extremely segmented. Traditionally, brands would approach an agency to finalize a design. Once approved, the vendor for packaging was finalized. If the vendor was not equipped with a printing machine, the job was outsourced to a third party.

Bizongo Design Lab was created with the idea to provide all services under one roof. Right from illustrations to suggesting materials, the design lab works towards effectively communicating a brand story while aligning it with customer psychology. Till date, the lab has successfully worked across several product categories; their most successful being a confectionary giant and their chocolate packaging.

Procure Plus: The perfect solution

Packaging is a recurring requirement for businesses and is a highly unorganized sector. For something as small as cable ties, businesses need to make endless calls and waste precious business time owing to the unprofessionalism of vendors in the industry.

Looking at this problem area in procuring packaging, Bizongo developed a cloud-based free solution—Procure Plus.

This innovative platform streamlines all offline operational challenges by bundling information under one roof. Providing a plethora of features like multiple vendor catalogs, real-time order tracking, easy team integration features and digitization of invoices and contracts, the solution has pushed the offline businesses to a more synchronized, methodical and cohesive system.

Online credit solution

Business is solely based on trust. Giving away goods worth lakhs of rupees and hoping it would be repaid in a few months is quite a gamble. No business deserves to undergo stress to such levels, monthly. The packaging sector is no stranger to this scenario either.

Riding the wave of credit system, Bizongo found a structured answer to this chaotic process. To protect its supplier base from incurring any losses, the company has collaborated with leading online credit providers in the market. The provisions are aplenty; minimum documentation, interest-free credit, and easy checkout process are exactly what these collaborations offer. There is minimum hassle for clients and suppliers alike.

Aniket Deb, co-founder and chief executive officer, explains, “Building an online finance system which was as quick as offline was the real challenge for us. It is understandable when businesses cannot transact upfront. Bringing the traditional payment practices online in a more systematic, easy and secured framework was the goal here.”

Bizongo aims to organize a $40 billion industry, which is no mean feat, and the company is persevering through it with one online order at a time

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans and to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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