B2B practices in Indian packaging need a digital makeover

Bizongo addresses core problem areas in packaging

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packaging

Bizongo, an end-to-end online marketplace for packaging and material handling products, has found three core problems areas in the packaging industry—customization; technology; and credit on analyzing the offline business processes, client demands and queries from the industry.

Bizongo has worked closely for designing and developing packaging, procuring the products solely using technology with over 3000 businesses in India.

Sachin Agrawal, co-founder and chief operating officer, shares, “Since our inception, we have been tackling some issues repeatedly, and constantly pushing towards sustainable solutions. Finally, we have managed to break the ceiling and have largely categorized the market into three problems areas.” Ironically, Bizongo’s approach to the pitfalls plaguing the packaging industry has been simply out of the box.

Bizongo Design Lab

Apart from advertising across channels, the best way for a brand to convert customers is its packaging. It all comes down to the choice and how a customer feels while observing a product. For a brand, customization should be a major aspect of its packaging. When Coca-Cola bottles are transported, even its carrier plastic crate is customized in red, with the logo. This is how deeply branding is viewed.

Currently, customization in the packaging industry is extremely segmented. Traditionally, brands would approach an agency to finalize a design. Once approved, the vendor for packaging was finalized. If the vendor was not equipped with a printing machine, the job was outsourced to a third party.

Bizongo Design Lab was created with the idea to provide all services under one roof. Right from illustrations to suggesting materials, the design lab works towards effectively communicating a brand story while aligning it with customer psychology. Till date, the lab has successfully worked across several product categories; their most successful being a confectionary giant and their chocolate packaging.

Procure Plus: The perfect solution

Packaging is a recurring requirement for businesses and is a highly unorganized sector. For something as small as cable ties, businesses need to make endless calls and waste precious business time owing to the unprofessionalism of vendors in the industry.

Looking at this problem area in procuring packaging, Bizongo developed a cloud-based free solution—Procure Plus.

This innovative platform streamlines all offline operational challenges by bundling information under one roof. Providing a plethora of features like multiple vendor catalogs, real-time order tracking, easy team integration features and digitization of invoices and contracts, the solution has pushed the offline businesses to a more synchronized, methodical and cohesive system.

Online credit solution

Business is solely based on trust. Giving away goods worth lakhs of rupees and hoping it would be repaid in a few months is quite a gamble. No business deserves to undergo stress to such levels, monthly. The packaging sector is no stranger to this scenario either.

Riding the wave of credit system, Bizongo found a structured answer to this chaotic process. To protect its supplier base from incurring any losses, the company has collaborated with leading online credit providers in the market. The provisions are aplenty; minimum documentation, interest-free credit, and easy checkout process are exactly what these collaborations offer. There is minimum hassle for clients and suppliers alike.

Aniket Deb, co-founder and chief executive officer, explains, “Building an online finance system which was as quick as offline was the real challenge for us. It is understandable when businesses cannot transact upfront. Bringing the traditional payment practices online in a more systematic, easy and secured framework was the goal here.”

Bizongo aims to organize a $40 billion industry, which is no mean feat, and the company is persevering through it with one online order at a time

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

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