Actega Coatings & Sealants introduces a new online presence. Consisting of eleven operative companies, this division of the specialty chemicals group Altana shows a clear orientation towards customers and market segments. The focus is a customized approach of website visitors.

However, a clear value proposition is not just part of Actega’s internet presence. “With this new approach, we want to strengthen our collaboration within Actega. By means of global knowledge and technology exchange, we will be able to react even faster to market requirements. Product solution expertise, innovations and services will be further developed in the interest of our clients,” says Roland Peter, division president from Wesel, Germany.

The new website shows what is most important. Apart from a fresh design, the page offers structured information on seven defined market segments – paper-based packaging; flexible packaging; rigid packaging; closures; labels; publication and commercial; and
specialty consumer goods. The eighth segment is dedicated to digital printing. With this new structure, customers can easily navigate through the website. Orientation is simple, relevant contents can be found in a fast and uncomplicated way.

“We need to consequently follow this new approach in order to be successful in the long-term,” says Timo Kondziela, head of marketing at Actega Terra. “Markets do not only profit from highvalue products and a distinctive service culture. Rather we want to be a valued
partnerfor our customers.”

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An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

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Naresh Khanna – 21 January 2025

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