AIPIA to create congress on smart packaging in the digital age

Teamed with the Digitization, Connected Packaging, and Sustainability event

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AIPIA
AIPIA Supply Chain Congress from 16 November. Photo AIPIA

Following consultation with its members, AIPIA has taken the decision to move the online Supply Chain Congress, scheduled for 7 October to co-locate with the Digitization, Connected Packaging and Sustainability event on 16 November. The supply chain element will run as a distinct stream, but access will be available to all delegates registered on the day. Likewise, those booked on the supply chain stream can access the other presentations, making it a more holistic event.

“We are finding more and more that people are struggling to make the time commitments now demanded to participate in a lot of separate online events. So we have decided to revert to the formula used at our successful ‘live’ events in Amsterdam and offer a single event, but with separate themes covering specialized topics,” explained AIPIA managing director Eef de Ferrante.

AIPIA has found many companies cannot commit resources to separate dates. Likewise, potential delegates are reluctant to commit to two days and two fees, even when both topics are of interest. So it was clear that combining the events was the best choice. Moving the Supply Chain Congress gives us more time to fill out that stream, possibly even with a brand challenge and another retailer/brand owner forum, and revert to our traditional time slot in November,” he added.

A challenge for challenging times

One result of this move is that a major brand owner is considering to offer one of AIPIA’s unique brand challenges, where members can pitch their Smart Packaging solutions at a particular project or ‘pain point’ identified by the brand. These are lively and very dynamic occasions, even in an online format, as solutions providers get just 3 minutes to make their pitch! 

“As delegates registered for both the Supply Chain Congress and Digitization Congress will have full access to all presentations in November, this offers better value and, we hope, a chance to see even more of the latest developments in Smart Packaging,” said De Ferrante

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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