Delhi-based Ajit Industries, a prominent name in the manufacturing and marketing of pressure-sensitive, self-adhesive industrial tapes and die-cuts in India, showcased its portfolio of specialty tapes for the labels and packaging industry, at PackPlus 2024, held at Pragati Maidan in Delhi. The company highlighted the versatility and innovation of its products marketed under the AIPL Sunsui, AIPL Super Gold, EZ Wonder, and EZ Pack brands.
With a focus on packaging solutions for a wide range of customer needs. Sandeep Taneja from Ajit Industries underscored the adaptability of the company’s offerings, particularly the BOPP tapes, which can be customized to meet specific client requirements.
“Our BOPP tapes come in various varieties and can be tailored according to our customer’s needs,” Taneja stated. This customization is a crucial factor in Ajit Industries‘ approach, allowing it to address the unique challenges of the diverse clientele in the packaging sector.
In a market where security and integrity during transit are of utmost importance, Ajit Industries has made a strategic move with the recent launch of its security packaging tapes. These tapes ensure products reach their destination securely, providing a tamper-proof solution that prevents pilferage.
“Our recent launch makes sure the products reach their destination safe and sound, are tamper-proof, and prevent pilferage during transit,” Taneja emphasized. According to him, this innovation not only enhances the safety of goods during transportation but also instills confidence in both businesses and consumers regarding the reliability of their packaging.
The label industry, a crucial segment within the packaging domain, has been identified as one of the fastest-growing markets. Taneja highlighted labels’ pivotal role in brand activation and promotion, pointing out that Ajit Industries’ range of tapes is an ideal partner.
“The range of tapes is specifically designed to safeguard brand labels from scratches during transit and provides a robust and rigid bond for the labels to stick to their places,” Taneja explained. This protection is essential for maintaining the visual appeal and integrity of brands’ labels, which are key to consumer recognition and trust.
Taneja credited much of its growth and innovation to the leadership of its managing director Ajit Kumar Gupta. Taneja credited Gupta as the driving force behind the company’s success and its ambitious expansion plans. One of the most exciting developments is the company’s forthcoming expansion into the Dubai market, which represents a significant step in strengthening its global presence. “With our expansion plans, we are developing ourselves to have a stronger foothold in our market,” Taneja said.
