Gi.St.El. Plast adopts NatureFlex NVS films for tomato wrapping

Micro-perforated Natureflex films certified for industrial & home compostable

NatureFlex compostable films
The NatureFlex NVS films, used here to pack tomatoes, are printed and macro-perforated, in line with the end products’ specific requirements.

Strategically placed amongst Sicilian farms, Gi.St.El. Plast is a well-known packaging supplier in Italy. Ever since the company began, the Occhipinti Amato family have based their strategy on quality and service, presenting their customers with the best packaging solutions for their produce.

Theirs is a story of ‘family, passion and progress: a nod to the past but always looking towards the future.’ It is with this forward-looking mindset that several years ago they began to offer renewable and compostable packaging solutions made from NatureFlex cellulose films. These solutions are now increasingly being adopted for fresh produce flow packs.

The NatureFlex NVS films, used here to pack tomatoes, are printed and macro-perforated, in line with the end products’ specific requirements. These packaging films offer a unique opportunity to match the ethos of high-quality fresh produce suppliers, especially for organic products.

Natureflex NVS runs efficiently on automatic packaging machines

Thanks to NatureFlex films, Gi.St.El. Plast’s fresh produce packaging range is certified not only with the global standards for industrial composting (including EN13432), but also certified to the TŰV Austria OK Compost Home composting standard for backyard composting. This means that the films can go straight into the garden compost bin, diverting waste from landfills. The films are also renewable as they are manufactured from wood pulp sourced from sustainably managed plantations.

In addition to its sustainability credentials, NatureFlex NVS has been proven to run with excellent efficiencies on automatic packaging machines and to protect the freshness of the packaged products.

Stefano Occhipinti Amato says, “We are proud to offer our valued customers a solution that fits perfectly with the principles of the circular economy. At the same time, these films satisfy the customers’ needs for easy machinability and proper product protection. Over the years, these products have become our strength and pride.”

Gi.St.El. Plast supplies packaging materials to a broad range of fruit and vegetable growers. This includes the Mediterranee Group based in Pachino, which produces and packages the Pachino IGP (protected geographical indication) tomato and the Mediterranee Group Controlled Chain Tomato from their farms. The Mediterranee Group and Gi.St.El. Plast worked together to create the graphics and packaging used to wrap these fresh tomatoes.

A spokesperson from Mediterranee Group said, “As a company, we have always paid particular attention to sustainability and environmental protection. Having ascertained the quality of the NatureFlex film and the certifications that distinguish it, we believe this product is perfectly in line with the achievement of our objectives, in addition to NatureFlex we use cardboard trays with FSC certification.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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