Delhi-based Alok Masterbatches launched biodegradable additives at Plastivision India 2017. Speaking about the company, Aditya Bhadauria, director, Alok Masterbatches said, “Most of our volumes are going to the flexible films, and at present, we are witnessing a rising demand for biodegradable polymers. It was catering to this requirement that we developed an additive that allows the polymers to be easily decomposed and consumed by the sunlight and microbes. Plastic is a novel material and because of its excellent performance, easy processing and low prices, it has made penetration into our daily lives. The main issue lies in the proper management of plastic waste rather than eliminating its use altogether. At Plastivision, we tried to lay emphasis on recyclability and used the platform to meet the clients and promote our new product. Our new solution ensures 99.95% degradation of polymers not only by oxidation but also through microbes. The trade show was planned very well, and we were able to
generate a good number of inquiries.”
Being a leading producer of masterbatches since 1993, Alok Masterbatches produces various additives to meet the demands of packaging and other industries. Recently, the company was awarded by the Government of India for its contribution in developing an additive mixed with an LED fixture to reduce the harmful effect of LED light on eyes.
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.
Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of our print monthly or our two weekly packaging eZines.
