He explains that the idea behind their participation in the Labelexpo show was to promote their complete range of thermal transfer ribbons to the trade industry in India, and also develop partnerships with their customers and help them take their products to market in terms of best-in-class products.
He shares, “We have a very strong team in Armor India, who knows the market very well. So we have been able to hit the ground running. We were previously looking at the Indian market from Singapore in export style but now, with our base in Bengaluru, we have plenty more to offer to our customers in terms of time, cost benefits, improved supply chain and much more.”
Armor has 40 employees at the moment. “The label market in India is growing at an exponential rate. Our strategy for the next two years is to increase our market share,” says Day.