ASPA’s campaign

Educating brand owners

L – R: CS Jeena, secretary, ASPA; Arun Agarwal, general secretary, ASPA; Rohit D Mistry, deputy director-Asia, IHMA; and Deepak Gupta, GB member, ASPA

The Authentication Solution Providers’ Association (ASPA) is the world’s first and only self-regulated non-profit organization that represents the entire authentication solutions industry globally. On 28 April ASPA announced the extension of its industry and consumer-centric ‘Make Sure India’ campaign to Maharashtra, to educate and enable brand owners to understand the benefits and importance of authentication solutions to curb counterfeiting in various sectors, thus protecting the lives of consumers, reputation of brands and revenue of brand owners in the country. Today, its member companies are already protecting
more than 10,000 brands globally.

On this occasion Arun Agarwal, general secretary of ASPA said, “Product counterfeiting has become a menace, badly affecting Indian industries, the country, society and consumers at large. According to industry body FICCI, from the counterfeiting activity the Government of India incurred a loss of 26,190 crores in fiscal year 2011-12 which increased to 39,239 crores in 2013-14, a growth of 49.8% in two years.

To combat this problem as a non-profit association we brought world-class new generation effective authentic solutions which are empowering consumers, brand owners and government authorities to easily identify genuine goods and products. We are bridging the gap between brands and consumers by verifying and authenticating products to the consumer in real-time through mobile app, web application and SMS amongst others.

“We welcome the initiative of Government of India and the campaign ‘Make in India.’ However, there is a constant need to ensure that these ‘Made in India’ labelled products are genuine, safe and secure till they are delivered to the end consumer. The lack of awareness is making innocent people unknowingly buy fakes at the cost of original products. In one of the worst examples of causing harm, buying fake medicines or baby food can result in serious health issues or even loss of life,” said Agarwal.

Packaging South Asia is the cooperating media partner for drupa 2016 which is scheduled to be held from 31 May to 10 June at Dusseldorf, Germany.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement , for editorial and for subscriptions

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