AWA launches AWAVirtual in-mold technology industry platform

AWA's virtual platform for in-mold labels, decoration, and electronics industry

Alexander Watson Associates virtual conference

Alexander Watson Associates launches AWAVirtual in-mold technology industry platform, as part of its conferences & events business — a virtual platform for the in-mold labeling, decorating, and electronics industry, complementing the company’s long-established and respected IMLCON, IMDCON, and IMECON physical in-person conference.  

In 2020, IMLCON, IMDCON, and IMECON were pivoted to an AWAVirtual event with over 400 participants worldwide. In 2021, IMLCON, IMDCON, and IMECON will again be held as an AWAVirtual event on May 25th, 26th and 27th, as the core feature of the AWAVirtual in-mold technology industry platform 2021.  

A strategic initiative of AWA

“AWAVirtual in-mold technology industry platform has been launched to provide the in-mold industry, across the value chain, with an ongoing live virtual platform committed to the development and growth of in-mold technologies and markets,” says Corey Reardon, President & CEO of AWA. 

The AWAVirtual in-mold technology industry platform is set up to increase the profile of in-mold labeling, in-mold decoration, and in-mold electronics worldwide, as well as to provide ongoing market, technical, informational, and training content to the entire value chain, including suppliers, converters, brand owners, and designers.  

According to Francesco Ticca, conferences & events manager, “This platform will have virtual content scheduled throughout the year, and be open and promoted to the entire value chain with sponsors virtual exhibits available continuously.”

Part of the content will be the IMLCON, IMDCON, and IMECON event and include other content throughout the year, such as virtual seminars, workshops, training, and panel discussions, all dedicated and focused on in-mold technologies and markets. “This initiative does not preclude AWA organizing its IMLCON, IMDCON, and IMECON conference as an in-person physical event in the future,” says Reardon.

Registrations are open; please find the link below for it.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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