Virtual.Drupa – Lead generation and networking in the Networking Plaza

Virtual.drupa intelligent matchmaking tool for networking and lead generation

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virtual.drupa
virtual.drupa- Lead generation and networking

Exhibitors and visitors at virtual.drupa can connect in the Networking Plaza. Thanks to an intelligent matchmaking tool, they can find companies and contacts relevant to their business, thus boosting their network building and generating new, valuable leads even before the trade show starts. This is where participants can also make appointments in virtual meeting rooms for the trade fair duration from April 20 to 23, 2021, to be optimally prepared for the start of virtual.drupa.

Find relevant contacts

To participate in matchmaking, visitors must create an additional personal profile in the Networking Plaza during registration. Exhibitor personnel has to be invited by the company’s main contact. The more precise and detailed the personal information on activities and interests in the matchmaking profile, the better participants can benefit from the networking options, and the more likely they are to find the contacts they are looking for.

On this basis, the tool makes initial suggestions about companies and users who meet the set search criteria. The participant then can invite them for a meeting, marking them as interesting or irrelevant. The intelligent algorithm learns from these actions and thus suggests contacts that are ever more suitable.

Anyone who has already discovered exciting products and services in the Exhibition Space or one of the numerous exhibitor Live Web Sessions can contact exhibitors directly to arrange bilateral meetings. Companies and contact persons can be found quickly and easily in matchmaking via a search field function – and there is also the option of targeted communication via the exhibitors’ online showroom in the Exhibition Space.

Personal exchange via virtual meetings

Relevant contacts can be saved on an interest list in matchmaking to contact them later or arrange an appointment. This way, participants can first get an overview before scheduling their meetings.

Afterward, the pre-marked contacts can be invited to an individual session in a virtual meeting room. In the matchmaking calendar, participants can find an overview of personal appointments and – for exhibitors – also those of their team colleagues. Here it is possible to enter availability to organize meetings with more significant numbers of participants if required.

Exhibitor representatives, who are added by their company’s main booth contact and thus linked with each other, have additional options in the team area to organize their contact requests and appointments as effectively as possible. They can coordinate with colleagues or take over appointments from each other. In the shared exhibitor account, new leads are listed in their entirety, and contacts are recorded.

Easy participation, great benefit

While registering for virtual.drupa, visitors can activate their participation in matchmaking at the same time. It means that the initial settings from the virtual.drupa profiles are automatically transferred to the matchmaking profile. Company information of exhibitor representatives is automatically copied when invited by the company’s main booth contact. After successful registration, matchmaking can be used via both the browser and the drupa app to connect with the community effectively.

Matchmaking is activated via the Networking Plaza from now on until October 2021 to offer exhibitors and visitors maximum exchange and added value and to allow them to familiarize themselves with the various functionalities already now.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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