AWA’s Release Liner seminar before Labelexpo 2019

Trends in label consumption and sustainability ideas

227
Corey M Reardon, President and CEO of AWA making the opening remarks at the Label Release Liner Seminar on the day before the opening of LEXPO 2019 in Brussels. Photo IPP
Corey M Reardon, President and CEO of AWA making the opening remarks at the Label Release Liner Seminar on the day before the opening of LEXPO 2019 in Brussels. Photo IPP

The traditional AWA seminar before Labelexpo took place on the 23rd of September the day before the show opened and it had two tracks. One was the stream on linerless trends and the other on liner trends. Sustainability is driving the linerless trend, one in which unsupported labelstocks are printed and converted and while this is a solution for doing away with silicone coated liners that are difficult to collect and de-siliconize. However, there are large label converters who still dismiss this technology as not being viable at this time although the benefits are that it doubles reel capacity.

Calvin Frost, chief executive officer, Channeled Resources Group, speaking about liner recycling and de-siliconizing liner.
Calvin Frost, chief executive officer, Channeled Resources Group, speaking about liner recycling and de-siliconizing liner. Photo IPP

Although one cannot dismiss the linerless technology (which we believe is fairly small at this point but which of course the AWA research trends would have illuminated further) we took part in the release liner seminar that we think will dominate at least the Indian market for the foreseeable future. While release liner has other applications apart from labels, it is dominated by labels. Of the 52.8 billion square meters produced, 49% is used for label stock production.

The Asia Pacific leads in the growth of release liner at 6.3%v and by implication in the production of labels. The price trend for liner papers which are fairly benign although in recent months there has been a decline in liner prices to India, partly because of a softening in the price of pulp which drives it according to one of the experts at the event.

Mark Macare, Senior Pubic Affairs & Recycling Project manager, FINAT
Mark Macare, Senior Pubic Affairs & Recycling Project manager, FINAT. Photo IPP

Sustainability was the key discussion at the seminar and it was made quite clear that it is possible to collect and de-siliconize used liner and repulp it for making liners for a variety of labelstocks. This seems to be one of the most relevant discussions and outcomes of the seminar for Indian brand owners and label converters. A discussion and conversation that has to take place to make both the manufacturing brands and label converters responsible. The alternatives are not pleasant – increasing legislation which as Indian industry knows can be sudden and often seemingly cataclysmic. An irresponsible and static industry unable to bring the stakeholders around the table will only face opprobrium from the public, harish legislation and stiffer audits from the hopefully growing number of brand owners who must shape up to their responsibility.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here