Xeikon launches Fusion Embellishment Unit

Xeikon FEU offers label printers & converters flexibility to meet demands

The new Xeikon FEU offers label printers and converters maximum flexibility to meet brand owners and designers' demands striving to achieve a high end, eye-catching, unique, entertaining, and creative labels. Photo - Xeikon

Digital printing solutions provider, Xeikon has launched a new Fusion Embellishment Unit – Xeikon FEU. This latest addition to its already broad portfolio of digital equipment for labels builds on its ambition to provide and equip label printers and converters with a comprehensive portfolio of innovative digital equipment for the broad scope of label print manufacturing.

The company said Xeikon FEU offers label printers and converters maximum flexibility to meet brand owners and designers’ demands striving to achieve a high end, eye-catching, unique, entertaining, and creative labels. With complete digital finishing and embellishment capabilities, Xeikon’s FEU is based on MGI technology. It provides UV spot varnish, tactile varnish, foiling, 3D textures, and holograms across a wide range of substrates, including clear on clear, common BOPP and paper facestock up to natural structured papers. The Xeikon FEU will be commercially available in Europe and North America from October 2020.

Filip Weymans, Xeikon’s vice president of marketing, said, “In packaging and retail, there is increasing pressure for creative innovation and higher levels of productivity. To that end, Xeikon is first and foremost addressing the needs of its customers. We continue to adapt to current trends and with the launch of the Xeikon FEU we are offering our customers maximum opportunities. The workflow integration built around our X-800 Vectorizer will ultimately provide our customers with all they need to effectively move towards total digital label print manufacturing.”

According to the company, using Xeikon’s Fusion Embellishment Unit, label printers with an existing portfolio of wine, premium beer, gourmet food, spirits, and health and beauty labels will achieve easy and fast proofing of new designs and faster times to market. With no need for tooling and reduced setup times, this economical solution claims to offer good creative quality levels finishing on smaller volumes of labels. Any defined label area can automatically receive spot UV varnish with or without raised 3D texture effects using inkjet technology. Similarly, for foiling applications, the digital label area can receive digitally controlled foil with or without raised 3D effects with limited complexity compared to analogue.

Xeikon’s FEU is a stand-alone solution. This enables it to embellish printed materials originating from different technologies. It can also pre-print foil onto substrates, thus meeting the many new brand-owner needs for today’s label designs. Optionally Xeikon’s FEU can be equipped with a semi rotational die-cut unit to deliver fully embellished and finished labels. While Xeikon’s focus is on label applications, the new FEU has the potential to address other applications over time.

Weymans concludes, “With this latest addition to our portfolio, one of the most important benefits for our customers is the availability of integrated digital technologies – all provided and supported by the supplier – which ensure maximum productivity throughout the manufacturing process. The combined provision of digital printing and digital embellishment will enable label printers to run high-end, short to medium-sized jobs at substantially reduced costs with a shorter time to market.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

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