drupa launched its touchpoint packaging initiative for drupa 2020. The project is scheduled to take place from 16 June 2020 to 26 June 2020.
drupa touchpoint packaging aspires to provide insights into packaging design and consumer need and use based production. Furthermore, they intend to display latest solutions and applications in packaging. The initiative will showcase how future packaging and design will deliver additional value, stimuli and growth opportunities.
Evolving trends in packaging
Bobst, as a pioneer of innovation in the field of packaging, means to be an active contributor to the project. They believes that the role of packaging is evolving. Similarly, the way brands design, pack and distribute products is changing as well.
Showcasing the trends of packaging will help converters to visualize the directions packaging production are taking. Additionally, Bobst as a major player across labels, flexible packaging, folding carton and corrugated boards production will provide innovative and concrete samples from idea to finish. For this reason, they will work in close cooperation with packaging designers and students to implement these innovations.