Boom in attendance with strong growth in international visitors



The recently concluded IPACK-IMA and MEAT-TECH shows in Milan marked the most successful editions in the history of the events, recording significant growth in all key indicators. The 1,503 exhibitors (9.6% more than in 2015) welcomed the large numbers of visitors in a net exhibition space of more than 62,000 square metres, 11% larger than at the last edition of the show. Growth in numbers of non-Italian exhibitors was particularly significant (+17%).

A total of 68,802 visitors arrived at the Fiera Milano exhibition center during the four days of the show, an all-time record for the two events and more than double the number who attended in 2015. The reversal of the two shows’ fortunes was underscored by the strong international attendance: a total of 18,577 international visitors from 146 countries, 27% of the total and two-and-a-half times more than in 2015.

Europe was the top area of residence of visitors, accounting for 57% of all international arrivals (particularly Germany, Switzerland, France and Spain), while one visitor out of every four came from Eastern Europe. Some 15% of international visitors came from the Mediterranean region, indicating that the show is seen as a key international event for players in the region (Algeria, Egypt, Morocco and Tunisia were the best represented countries). Asia was the second largest continent in terms of visitor origins accounting for more than 20% of international attendees (China, India, Turkey and the Russian Federation were the best represented countries), followed by the Americas with around 10% (most significantly USA, Mexico, Brazil and Argentina).

The fact that the large Italian machinery manufacturers belonging to Ucima had returned to the show together with other leading international companies in the sector helped to make the event even more interesting for visitors and further expanded the wide range of product offerings, including process and packaging machinery, materials, end-of-line technologies, tracking, coding and labelling, industrial components and robotics.

A major factor behind the success of the exhibitions was the joint scheduling with the other industry shows in The Innovation Alliance. The events Plast, Print4All, Intralogistica Italia, IPACK-IMA and MEAT-TECH were all part of a single exhibition project attended by 150,110 visitors, including 105,770 buyers, and showcasing innovation and technologies for the world of plastic and rubber processing, processing and packaging, converting and printing, and internal logistics.

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