Ninad Deshpande, head - Marketing, B&R Industrial Automation
At the upcoming Printpack 2019, automation specialist B&R Industrial Automation will be highlighting its modular, flexible and integrated solutions, which help machine builders, cost-effectively build scalable and modular machines.
“High availability and efficiency with low downtimes are also some needs of machines as well as factories. To cater to these demands, we will be displaying our solutions for predictive maintenance, condition & energy monitoring and edge architectures for Industrial IoT ready machines and factories at the show,” says Ninad Deshpande, head- marketing, B&R Industrial Automation. “Printpack India provides a great platform for all the machine builders from the printing industry to display and interact with their customers on a common platform,” he adds.
Deshpande argues that digitization is the key to providing individualized printed products. Today, trends toward increased individualization and personalization for targeted marketing campaigns are driving demands for shorter print runs and faster turnaround times, he says. “Goals such as increased production flexibility, reduced downtime, minimized wastage and more efficient line integration can all be achieved much more easily with an integrated automation solution,” he adds.
B&R has been a pioneer in providing integrated automation solutions. It offers high-precision motion control and ready-made technology solutions such as virtual sensing and model predictive control, register control, multi-zone tension control, registration mark detection and processing, compensation of motor cogging and winding calculator to name a few.
Talking about the type of visitors the company expects to meet, Deshpande says, “Printpack has most of our machine builders displaying various machines. We expect to meet customers and visitors striking discussions focusing on technology and way forward. In such big vertical fairs, we usually expect technology to be a center point for discussion with our customers.”
At Printpack B&R will at Hall 14 Stall J68/J69/J70.
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