De Gouden Noot 2016

FLEXA Creations Color Testers grabs gold in packaging innovation


De Gouden Noot is the world’s most competitive packaging innovation contest. With De Gouden Noot, the NVC stimulates innovation of packaging and packaged products. The unique trophy with a solid golden walnut is the worldwide acknowledged symbol of the contest.

The Zilveren Noot (Silver) went to the Ecobulk HX IBC of Schütz Benelux, a combined IBC comprising a closed packaging system with an impeller which enables repeated stirring processes without having to open the packaging. Used in combination with the administration-free collection system, the HX guarantees the highest filling product quality and safety by eliminating contamination risks in the supply chain. The Bronzen Noot (Bronze) went to Huhtamaki’s GreeNest, an innovative pack that is made out of 50% natural grass and 50% recycled paper fibers.

Chairman of the jury, Onno Omta said, “The new FLEXA Creations Color Testers are the most convenient way for consumers to try and see the real paint colour on their home’s walls. What’s unique is the integrated paint roller that ensures mess-free and easy application and a truly representative result. With 30% of consumers struggling to visualize how a colour will look like on their wall, this product makes it the safest and easiest way to find the exact paint colour, enabling consumers to make confident colour choices.”

The winners of Gold, Silver and Bronze and the other seven finalists will be on display at the NVC stand at the interpack 2017 exhibition and on the NVC website. The kick-off of the 29th edition will take place on 1 September 2017.