Targeting the price-sensitive market of India, Echaar Equipments, a prominent Indian manufacturer of flexographic printing machines, launched two new models of geared CI flexo machines at Plastfocus 2024 in Delhi.
Kirti Panchal, managing director of Echaar Equipments, said, “Although the two new models feature fewer automation options compared to our gearless CI flexo, they offer a cost-effective printing solution without compromising on quality.” He assured that the technology and quality output of CI flexo printing remains constant across both geared and gearless machines.
In addition to the CI flexo models, Echaar Equipments highlighted its newly launched solventless laminators at the exhibition. The team said the response was overwhelming as they started getting orders from various companies soon after its launch. Panchal said, “Indian companies have faith in Echaar.” This positive response shows the company’s strong reputation and influence on the Indian market, he said.
According to Panchal, Delhi being the heart of India is a thriving hub for the printing and packaging industry, and exhibitions held in the city are always successful, attracting a significant number of serious customers. In Plastfocus 2024, the Echaar stand saw a strong footfall from potential customers looking for flexo printing.
Speaking about the market trends in India, Panchal noted that while the country is a significant market for LDPE (low-density polyethylene), many companies still prefer gravure printing over flexo. Unlike the US and European markets, where flexo holds a larger market share, in India, gravure printing remains dominant. However, Panchal stated that there is a gradual shift towards flexo printing in India with more companies investing in this technology.
