ExxonMobil to introduce Rethink Recycle with Vistamaxx at K 2019

Increased recycling content utilization

Rethink Recycle at K 2019 Pavilion by ExxonMobil
Rethink Recycle at K 2019 Pavilion by ExxonMobil

ExxonMobil will introduce Rethink Recycle with Vistamaxx performance polymers a proven, cost-effective solution that allows increased recycled content utilization for high-value applications at its K 2019 pavilion. Due to its unique molecular design, Vistamaxx polymers act like a compatibilizer between polyethylene (PE) and polypropylene (PP) in recycled content streams, enabling it to improve the properties of recycled content containing products.

“One of the main barriers to using recycled material is the need for costly and time-consuming separation of incompatible plastics,” says Beth Galvin, Solution Performance Plastics, global marketing manager, ExxonMobil. “By allowing incompatible PE and PP plastics to mix in the melt, Vistamaxx performance polymers can reduce the need for separation. This provides manufacturers with the opportunity to produce higher-quality products, increase utilization of recycled content, and access new alternate lower-cost raw material sources.”

Using Vistamaxx performance polymers increases process consistency by enabling manufacturers to overcome variability in melt flow characteristics. Vistamaxx can also tailor the melt flow of recycled content streams to meet the process needs of the end-use application. Introducing recycled content into products often reduces the toughness and tear resistance of products, but the addition of small amounts of Vistamaxx performance polymers enhances the toughness and tear resistance of end products.

Visitors can learn how Vistamaxx performance polymers are used in the Atando Cabos project to turn discarded fishing ropes into high-quality end products, while delivering environmental and business benefits.

“Besides Rethink Recycle, Vistamaxx performance polymers can also help create new possibilities in a wide variety of applications due to its unique polymer attributes such as toughness, cling, sealability, softness, clarity, dispersion, adhesion, elasticity and flexibility. We are excited to be at K 2019 to share how Vistamaxx can be used to add value for industries such as automotive, building and construction, consumer, hygiene and packaging. We look forward to engaging with visitors in person and explaining how Vistamaxx can help bring innovation in their product developments,” says Gertrud Masure, Vistamaxx EMEAF market development manager.

Earlier this year, ExxonMobil announced it will more than double its global Vistamaxx performance polymers production capacity to meet growing global demand. Part of the Baytown Chemical Expansion Project (BCEP), the facility will be capable of producing advanced polymers that benefit a variety of high value applications. “This investment highlights ExxonMobil’s continued commitment to our customers with advanced technology and global supply,” says Bhaskar Venkatraman, ExxonMobil vice president, Polypropylene, Vistamaxx and Adhesions. “The new investment supports our history of innovation and will provide a platform to continue product innovation, building upon the invention of Vistamaxx performance polymers.”

Packaging South Asia’s editor, Naresh Khanna will be covering K 2019 and can be reached through the TeamIndia@K WhatsApp group. Interested persons can join the WhatsApp group by sending their name, phone number, and company name to edit10@ippgroup.in.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now
unnamed 1


Subscribe to our Newsletter

As 2023 begins and FY 23-24 unfolds, will you support us?

What lies in store for the packaging industry in India and South Asia this coming year? Inflation, disruption of supply chains or environmental regulation? Or the resumption of high rural demand, continued investment and industry consolidation? Whatever happens, Packaging South Asia will be there, providing clarity and independent technical and business information in India and South Asia and around the world. We are a compact Indian organization bringing a window of fair and rigorous technical and business information that the industry can access this year and beyond. Please support us with your advertising and subscriptions, to keep us going and growing.

Thank you.


Please enter your comment!
Please enter your name here