ExxonMobil to introduce Rethink Recycle with Vistamaxx at K 2019

Increased recycling content utilization

Rethink Recycle at K 2019 Pavilion by ExxonMobil

ExxonMobil will introduce Rethink Recycle with Vistamaxx performance polymers a proven, cost-effective solution that allows increased recycled content utilization for high-value applications at its K 2019 pavilion. Due to its unique molecular design, Vistamaxx polymers act like a compatibilizer between polyethylene (PE) and polypropylene (PP) in recycled content streams, enabling it to improve the properties of recycled content containing products.

“One of the main barriers to using recycled material is the need for costly and time-consuming separation of incompatible plastics,” says Beth Galvin, Solution Performance Plastics, global marketing manager, ExxonMobil. “By allowing incompatible PE and PP plastics to mix in the melt, Vistamaxx performance polymers can reduce the need for separation. This provides manufacturers with the opportunity to produce higher-quality products, increase utilization of recycled content, and access new alternate lower-cost raw material sources.”

Using Vistamaxx performance polymers increases process consistency by enabling manufacturers to overcome variability in melt flow characteristics. Vistamaxx can also tailor the melt flow of recycled content streams to meet the process needs of the end-use application. Introducing recycled content into products often reduces the toughness and tear resistance of products, but the addition of small amounts of Vistamaxx performance polymers enhances the toughness and tear resistance of end products.

Visitors can learn how Vistamaxx performance polymers are used in the Atando Cabos project to turn discarded fishing ropes into high-quality end products, while delivering environmental and business benefits.

“Besides Rethink Recycle, Vistamaxx performance polymers can also help create new possibilities in a wide variety of applications due to its unique polymer attributes such as toughness, cling, sealability, softness, clarity, dispersion, adhesion, elasticity and flexibility. We are excited to be at K 2019 to share how Vistamaxx can be used to add value for industries such as automotive, building and construction, consumer, hygiene and packaging. We look forward to engaging with visitors in person and explaining how Vistamaxx can help bring innovation in their product developments,” says Gertrud Masure, Vistamaxx EMEAF market development manager.

Earlier this year, ExxonMobil announced it will more than double its global Vistamaxx performance polymers production capacity to meet growing global demand. Part of the Baytown Chemical Expansion Project (BCEP), the facility will be capable of producing advanced polymers that benefit a variety of high value applications. “This investment highlights ExxonMobil’s continued commitment to our customers with advanced technology and global supply,” says Bhaskar Venkatraman, ExxonMobil vice president, Polypropylene, Vistamaxx and Adhesions. “The new investment supports our history of innovation and will provide a platform to continue product innovation, building upon the invention of Vistamaxx performance polymers.”

Packaging South Asia’s editor, Naresh Khanna will be covering K 2019 and can be reached through the TeamIndia@K WhatsApp group. Interested persons can join the WhatsApp group by sending their name, phone number, and company name to edit10@ippgroup.in.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter


Please enter your comment!
Please enter your name here