Fosber Asia targets Indian market

Fosber at IndiaCorr Expo 2019

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Fosber Asia team at IndiaCorr Expo 2019. Photo PSA
Fosber Asia team at IndiaCorr Expo 2019. Photo PSA

Fosber Asia, part of the Fosber Group based in Italy that operates mainly in the corrugated packaging machinery segment, is a manufacturer and supplier of complete corrugated lines. The company also provides major machinery upgrades across the globe with a dedicated quality and customer service. The company has China, India, Indonesia, Vietnam, and Thailand as its major markets in the Asian region. Fosber Asia has recently developed a special corrugated machine line for the Asian market named ProLine. Special emphasis is laid on ensuring that certain specifications in the ProLine machines are in accordance with the Asian market conditions.

The difference between Fosber and other companies is that we don’t compromize on technology in order to achieve our sales targets. As everyone knows, technology comes at a certain price and India is a huge market. Although China has a fairly larger per capita consumption of corrugated packaging as compared to India, the opportunity is huge. Technology has more or less penetrated in the Chinese market whereas that in India is lacking. Top corrugation companies are also performing well in the Indian market, which is a clear indication that the domestic market is now ready for high-quality machinery for mass production,” says Marco Bertola, general manager of Fosber Asia.

The cost of manpower and raw materials is also increasing significantly in the country. This is the reason why it is extremely important to increase the efficiency of corrugated lines. With globalization, quality consciousness is increasing and the demand for good quality packaging is on a rise. “After US, Europe, China and the Middle East, we believe that India has now grown to a standard where it requires top-of-the-line machines for producing packaging,” Bertola believes.

This is the first time we are exhibiting at this show independently. Looking at this market, I’m pretty happy as there are a lot of enquiries. This is a good experience. Some of the prospects we met over here already know about our machines, in terms of the technology that we offer and the speed of our machines. That was pretty encouraging for us. It makes our job easy as we now have someone who knows us. I think India is a promising market and we’re pretty sure we’ll grow soon,” Bertola concludes.