BHS promotes corrugated lines & upgrades at IndiaCorr Expo

BHS unfazed by a slowdown in the market

531
Bijendra Sharma of BHS Corrugated at the company's stand at IndiaCorr Expo 2019. Photo PSA
Bijendra Sharma of BHS Corrugated at the company's stand at IndiaCorr Expo 2019. Photo PSA

BHS Corrugated supplies complete corrugated lines in India. The company is headquartered in Germany and has its main manufacturing plants in Germany and Shanghai, China. Globally, in the corrugated segment, the company has more than 55% market share while in India, it has a direct presence with a sales and service office in Pune, Maharashtra.

Except for the eastern region, BHS has a presence in all other regions of the country. “Under the current NDA regime, there has been a greater focus on the North-Eastern market. The government is taking many steps to ensure that the market grows in that region and employment opportunities are created. Guwahati is a developing market and has great potential. With many packaging giants such as TCPL and Parksons having established their manufacturing plants in Guwahati, it has grown to become a promising location for companies like ours,” says Bijendra Sharma, managing director of BHS Corrugated India.

In the last three years, BHS has sold close to ten corrugated lines in India. Corrugated boxes are 100% recyclable. “Unlike plastic, which is difficult to reuse. It isn’t easy to manage the waste as well. The government is also pushing for environment-friendly packaging. Basically, packaging that is fit to use and reuse is set to grow. The per capita consumption of packaging in India is less than a kg while that in other parts of the world is close to 10 kgs. This shows a promising future for the packaging industry in India.

“It is not easy to sell a 2 million dollar machinery to a converter in India. For us, at IndiaCorr Expo 2019, we were interacting with our customers and looking to generate leads. We believe that the Indian market is growing and the potential for consuming these highly-priced machines is increasing. We came to India in 2009 but we installed our first machine in 2014. So, as I said, it is not that easy,” explains Sharma. At IndiaCorr, BHS promoted their corrugated lines and some upgrades on splicers and corrugated rolls. BHS now produces splicers and corrugated rolls for non-BHS corrugated lines as well. It believes that the acceptance of European machinery is increasing in India and the slowdown is hardly going to impact the way converters plan their investments.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here