BHS Corrugated supplies complete corrugated lines in India. The company is headquartered in Germany and has its main manufacturing plants in Germany and Shanghai, China. Globally, in the corrugated segment, the company has more than 55% market share while in India, it has a direct presence with a sales and service office in Pune, Maharashtra.
Except for the eastern region, BHS has a presence in all other regions of the country. “Under the current NDA regime, there has been a greater focus on the North-Eastern market. The government is taking many steps to ensure that the market grows in that region and employment opportunities are created. Guwahati is a developing market and has great potential. With many packaging giants such as TCPL and Parksons having established their manufacturing plants in Guwahati, it has grown to become a promising location for companies like ours,” says Bijendra Sharma, managing director of BHS Corrugated India.
In the last three years, BHS has sold close to ten corrugated lines in India. Corrugated boxes are 100% recyclable. “Unlike plastic, which is difficult to reuse. It isn’t easy to manage the waste as well. The government is also pushing for environment-friendly packaging. Basically, packaging that is fit to use and reuse is set to grow. The per capita consumption of packaging in India is less than a kg while that in other parts of the world is close to 10 kgs. This shows a promising future for the packaging industry in India.
“It is not easy to sell a 2 million dollar machinery to a converter in India. For us, at IndiaCorr Expo 2019, we were interacting with our customers and looking to generate leads. We believe that the Indian market is growing and the potential for consuming these highly-priced machines is increasing. We came to India in 2009 but we installed our first machine in 2014. So, as I said, it is not that easy,” explains Sharma. At IndiaCorr, BHS promoted their corrugated lines and some upgrades on splicers and corrugated rolls. BHS now produces splicers and corrugated rolls for non-BHS corrugated lines as well. It believes that the acceptance of European machinery is increasing in India and the slowdown is hardly going to impact the way converters plan their investments.