Stora Enso launches premium white top kraftliner for demanding packaging end-uses.
Photo Stora Enso
Stora Enso’s new 100% virgin fiber-based kraftliner, AvantForte WhiteTop, is now commercially available. The white top kraftliner targets demand premium segments, such as fresh food, eCommerce, and shelf-ready packaging.
AvantForte WhiteTop kraftliner is engineered to meet brand owners’ need for safe, high-performing, and plastic-free packaging. Through Stora Enso’s patent-pending technology, Tri-Ply, the product is equipped with three fiber layers to maximize its strength and help converters and brand owners use less material than traditional kraftliners. The new development will serve end-uses that require exceptional strength, purity, and visual appearance.
“The accelerating shift from plastic to renewable packaging in fresh foods and eCommerce is increasing the demand for high-performing krafliners,” said Oscar Duarte, Business Segment director, Kraftliners. “Our AvantForte WhiteTop product has an outstanding visual appearance and print qualities to help brand owners enhance the consumer packaging experience. With this commercially available high-end product, we look forward to supporting our customers in expanding into new premium segments and end-uses.”
AvantForte WhiteTop is a 3-layer structured, 100% virgin fiber, OBA-free kraftliner for corrugated packaging. It is produced at Stora Enso’s Oulu site in Finland, which in 2021 completed a conversion from paper to kraftliner production. In addition to the conversion, in 2020, Stora Enso invested EUR 40 million (approximately Rs 327 crore) to reduce the environmental impact of the production site.
In addition to Avantforte WhiteTop, Stora Enso previously offered its natural-colored AvantForte Brown product.
Packaging South Asia — authentic, impactful and influential
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.
Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.
India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.
