The objective of the conclave is to explore how the finally converted package in every instance should be able to preserve brand equity and deliver a consistent brand experience across printing processes, substrates, inks, color rotation and myriad other outputs. “FMCG products, brands, SKUs and pack formats are proliferating in a turbulent marketplace. In an environment where competition is intensifying, duplicates are becoming a menace and consumers are becoming cautious and choosy. In such an environment, color management and packaging design becomes crucial for brand managers to maintain integrity across a brand family,” says Debabrata Deb of Future Formats, a packaging consultancy firm that has been involved in putting together the conclave.
The keynote session will be headed by Amitava Ray from Uflex who will be sharing his insights about brand management of the future and evolution of flexible packaging and printing. The first session of IPC will be discussing prepress, color management and workflow. Prepress technology has evolved to take advantage of the entire color gamut and enhance the pack design to the delight of the brand owner. The session will help in understanding the role of prepress, its place in the workflow and how a sound prepress output leads to not only excellence in print but also to greater job stability and profit for the converter.
Implementation of color management in print, the second session will focus on the actual printing process, the ink kitchen, color measurement, coding and usage of machine returned inks, color match at minimum ink GSM, color stability at maximum speed, reduction of setup time, control on wastage and repeatability of color over multiple print runs. It will also stress on the crucial need for skill development and networking models to achieve skilling. The focus will be on flexible packaging as many of the issues mentioned above are strategic and ongoing change daily in the extremely competitive flexible packaging industry.
In session three, Design, Color and Print Innovation, the experts will explain how color science and workflow discipline unlock the door to the wonder of colors driving that exciting first moment of truth for the awestruck consumer. The conclave will be concluded by Ankur Malhotra from Abbott India speaking about brand owners expectations from packaging designers and converters.
The panellists for the event are the experts drawn from different areas of the packaging supply chain who will enlighten the audience on actual implementation of color management through their vast experience and case studies. Know how will be discussed along with know why.
The speakers will be experts from Uflex, Unicharm India, DuPont Advantage Printing, Balaji Multiflex, Windmöller & Hölscher, Seigwerk India, X-rite Pantone, Parakh Agro Industries, Jayshree Propack, Indian Printer & Publisher, Tata Elxsi, PVG’s College of Engineering and Technology, Pune, Schawk India, Paharpur Industries, Graphic Arts Technology and Education and Abbott India.
Packaging Soth Asia is a cooperating media partner for drupa 2016 which was held from 31 May to 10 June at Dusseldorf, Germany
