PACK.Nxt in Mumbai on 18 January 2024 at the Lalit Hotel

Authentication, brand protection, supply chain and sustainability

Mani Vajipey, co-founder and CEO of Banyan Nation will be speaking at the Pack.Nxt conference in Mumbai

What did we learn in Amsterdam about smart packaging and sustainability? We learned that technology is the connection between brand protection, authentication, supply chain management, customer engagement and sustainability. As AIPIA’s managing director, Eef de Ferrante, said in his welcome address, “There is so much more to Smart Packaging than a role in sustainability,” Although this was evident by the leading edge smart technologies exhibited and presented, de Ferrante asserted several times during the two days, that one can keep hoping that culture and habits will improve somehow – and that someday sustainability and transparency will arrive – but the real and more realistic answer is technology! While introducing Angela Morgan of Aptar as she was making a presentation on food waste technologies, he again asserted, “The solution to food waste is technology.”

Thus, ultimately this is what PACK.Nxt in Mumbai must be about. We can debate and discuss the problems of the counterfeiting of products and the challenges of collecting, sorting and recycling waste forever. The solution, however, is technology and this is what the conference is for. It is for untangling and demystifying the Plastic Waste Management rules of the government and the latest revisions to Extended User Responsibly regulations suggested on 16 October 2023.

This will be done by several brand owners and one of the leading technologists in the country from a company that has taken this challenge seriously across several continents. As the managing director of that company says, “Sustainability is not just the new structure or redesign of a single consumer pack, it is an eco-system and much more.”

New structures and designs that incorporate recyclates will be discussed. Among our partners in this area are GLS Films, a producer of sustainable and recyclable flexible packaging and materials and Banyan Nation, a technology-driven pioneer in plastic recycling, whose co-founder and CEO will speak and take part in a couple of sessions.

On the active and intelligent side, we will present actionable solutions and Indian case studies of anti-counterfeit and customer engagement, which can, among other things, lead to packaging reaching the correct waste stream. Presented for discussion will be a scorecard for the various types of packaging structures rated for their collection in the country and their level of recycling capability.

For PACK.Nxt, there are several returning sponsors from our previous Smart Packaging events such as Avery Dennison, Fasciculus, Uflex, and new sponsors such as the pioneering Indian plastic waste recycler Banyan Nation, Shriram Veritech in brand protection, and the GLS Group, a leading upcoming packaging conglomerate in flexible and liquid packaging, which is also a producer of film and aluminum foil. Monotech’s Tracesci and Kurz are also supporters and several others are likely to commit in the coming days by the time this reaches you in print.

Knowledge and technology to take home and act on

Naresh Khanna, editor in chief of Packaging South Asia and the president of World Packaging Organization Luciana Pellegrino at the recent AIPIA World Congress and Sustainability Summit in Amsterdam

PACK.Nxt is a full-day smart, active, and sustainable packaging in-person event that will address the themes of brand protection, authentication, anti-counterfeiting, and supply chain efficiencies, especially in food, beverages, pharmaceuticals, and retail. Approximately 30 speakers and participants from leading brands such as Marico, Indo Nissin, Polycab India, Bayer Consumer Health Care, Ajanta Pharma, PepsiCo AMESA, Reliance Retail, Lupin, Sun Pharma, Mankind Pharma, AMARAI, ITC, Pureplay Skin Sciences, Emami, Too Yum Foods, and Britannia have already committed to taking part.

Numerous packaging converters and services suppliers, who incorporate advanced authentication and supply technologies in their work for global customers in the food, FMCG, pharmaceutical, and retail industries, are confirmed speakers and participants. Amsterdam-based AIPIA and ASPA are among the association partners for the event.

Andrew Manly, communications director of AIPIA, says, “We are very excited at the prospect of bringing PACK.nxt to India. The country and the region are hungry for knowledge about Smart Packaging technologies and we expect huge interest from brands, supply chain actors, and technology providers. We are delighted to be working with two of the most experienced organizers in the market, including IppStar, which has organized more than 40 knowledge events across the country for the print and packaging sector in which it has more than 40 years of experience.”

Pack NxtWe are hoping to create another interactive and lively event that the IppGroup and IppStar are known for. Narendra Paruchuri once described these as, “Nuts and bolts events.” Another frequent participant in our early days Pranav Parikh described them as, “Conferences with take home value.” We look forward to meeting the industry leaders at the event – especially those who see that the future is an opportunity for those who can make technology decisions in the here and now.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are grown similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

For editorial — for advertisement and for subscriptions

– Naresh Khanna (25 October 2023)

Subscribe Now
unnamed 1


Subscribe to our Newsletter

Previous articleThe Sustainability Summit – a conversation with P&G’s Virginie Helias
Next articleLabelexpo Asia 2023 returns next week
Editor of Indian Printer and Publisher since 1979 and Packaging South Asia since 2007. Trained as an offset printer and IBM 360 computer programmer. Active in the movement to implement Indian scripts for computer-aided typesetting. Worked as a consultant and trainer to the Indian print and newspaper industry. Visiting faculty of IDC at IIT Powai in the 1990s. Also founder of IPP Services, Training and Research and has worked as its principal industry researcher since 1999. Author of book: Miracle of Indian Democracy. Elected vice-president of the International Packaging Press Organization in May 2023.


Please enter your comment!
Please enter your name here