Sidel’s 5,000th labeler delivered for Ting Hsin

In labeling solutions, the industry trusts

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Sidel
Sidel's EvoDeco labeler

Sidel has reached a new performance and quality milestone in the company’s history by delivering its 5,000 th labeler for Ting Hsin International Group (Ting Hsin) in China. Having one of the largest installed bases of Sidel labelers globally, Ting Hsin once again chose Sidel, and its latest generation labeling solution EvoDeco, to meet today’s market demands with an innovative labeling solution is designed for greater flexibility, modularity, and cost-efficiency.

The long-term cooperation between Sidel and Ting Hsin dates back to 2005, when the first 20 labelers for water lines were installed. As one of the leading beverage players in the world, the famous beverage brand Master Kong is part of Ting Hsin, leading the ready-to-drink (RTD) tea segment in China with a 46% market share and being one of the top two carbonated soft drink (CSD) manufacturers in China with around 30% market share. Ting Hsin’s emphasis on food and product safety is reflected in the insistence on installing reliable equipment.

Sidel
Sidel’s 5,000th labeller delivered for Ting Hsin

Many trends, influenced by regulations and consumers’ healthy lifestyle choices and their concerns about the environment, are changing the beverage market in China at an incredible speed. People prefer to buy drinks from brands that embody their beliefs. Therefore, it is crucial for brands to make every effort to optimize brand experience with cost-efficient and sustainable production. Over the years, Sidel’s experience and innovative solutions have been proven by flexibility, modularity and reliability.

As the new addition to Ting Hsin’s labeler family, the EvoDeco Roll-Fed is equipped with additional functions not previously available, such as the automatic vacuum drum cleaning system and automatic label removal both enabling consistent uptime. Based on a common core and optimized design, the labeler enables different stock-keeping units (SKUs).

Sidel
Sidel’s packaging solutions

The EvoDeco platform can provide several labeling applications in one multi-technology machine or a single labeling application for optimized uptime and lower total cost of ownership (TCO). The labeler design is also simplified, with greater attention paid to ergonomics for more user-friendly operation and reduced maintenance.

As one of the top three players in providing labeling solutions worldwide, Sidel has continuously ensured and promoted the image of various brands since 1976. At its dedicated labeling plant in Mantua, Italy, the company is not only manufacturing equipment with hot melt, cold glue, roll-fed, and adhesive labeling applications for PET, glass and can containers in varied sizes but also providing outstanding services to support its customers worldwide.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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