At the Fujikura Graphics stand in PrintPack, we met Rishi Vidhawan, director, for a brief discussion on their display and to find out visitors’ response to the company’s products. “We have displayed the basic conventional blanket for normal commercial printing; we also have a higher end blanket, which is a combi-blanket called FS-70; it can be used both for board and paper and also for UV jobs,” shared Vidhawan.
“We are also displaying blankets for web presses, two different sets—one for extremely high speed, high-quality web presses called FIT News Plus and the other for normal speed web presses and heatset presses called FIT Web Plus. Additionally, we have two blankets for UVthe FIT UV Plus and the SV 14, a high quality product from the stable of Sumitomo Rubber Blanket Division, which was sold to Fujikura. The SV 14 uses a rubber compound that is resistant to the corrosive UV ink and thereby ensures that the rolls do not get corroded,” he added.
When asked about the response they got at the exhibition, Vidhawan sounded cheerful but also added that the Indian buyers are very price sensitive. Talking about Fujikura Graphics India, he said, “It is a unique joint venture because this is the first time that any manufacturer of rubber blankets has come to India in such a format. Everybody in the business works through dealers or distributors, or indenting agents. This shows how serious they are about this market. The benefit of such a format is that it allows us to be price-competitive since the material comes here as stock transfer rather than one company selling its products to another and the latter trying to maximize its profit.”
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.
Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of our print monthly or our two weekly packaging eZines.
When asked about the response they got at the exhibition, Vidhawan sounded cheerful but also added that the Indian buyers are very price sensitive. Talking about Fujikura Graphics India, he said, “It is a unique joint venture because this is the first time that any manufacturer of rubber blankets has come to India in such a format. Everybody in the business works through dealers or distributors, or indenting agents. This shows how serious they are about this market. The benefit of such a format is that it allows us to be price-competitive since the material comes here as stock transfer rather than one company selling its products to another and the latter trying to maximize its profit.”
