India first and a good destination for investment

Baldwin Vision Systems at Printpack 2019

(From left) Isaam Lutfiyya, Vince Balistrieri and Hemant Desai at the Baldwin Vision Systems India stand at Printpack India 2019

Baldwin Vision Systems’ commitment to the Indian market and to India is quite clear at Printpack 2019. Its participation at the show, including its security printing business manager Erwin Wagner’s talk at the Print Business Outlook Conference, is beginning to reveal the nature of the new, bigger and more diverse Baldwin Vision Systems to the Indian market.

The company, which was known only for its chilling and recirculation systems and its 100% inspection systems on newspaper and gravure presses, is now talking more coherently about its products for security print, UV curing and inspections systems for label presses and of course its increased level of manufacturing and product development in India.

At the Baldwin Vision Systems stand in Hall 14, we met with Vince Balistrieri, president of Baldwin Vision Systems, Isaam Lutfiyya, director global sales and marketing and Saas business unit leader, Baldwin Vision Systems and Hemant Desai, director of Baldwin Vision Systems India. Balistrieri explained that BVS has a long history of partnering the key Indian manufacturers of presses such as Manugraph, Expert, Pelican and Uflex. “Our registration and inspection system are as essential to printers as a good set of tires on a Ferrari,” he said while also reiterating the company’s tagline “Unlocking your potential,” as the key enabling company for world-class quality and error-free print production with efficiency.

Desai explained that apart from the innumerable registration installed by the company in India, all the BVS inspection systems are 100% inspection systems. While the level of complexity and automation and other features may vary as per application and speed, the systems are all capable of meeting the increasingly higher requirements of brand owners looking for 100% inspection reliability.

India first and a good destination for investment

The BVS strategy is clearly to help its customers unlock their potential by providing not only ‘India First’ products but also to partner local companies such as Bodhi Systems in helping clients optimize the potential of their automation and quality checking and color control systems. Lutfiyya enunciated the India First policy by describing three products that have been either developed and first launched here or which are receiving the newest versions prior to other global markets. These are the new generation Autotron 3600, which has already received a considerable number of orders that are being implemented and installed in Q1 of 2019. This is a system that was co-developed by the BVS India team. Second are the new modules of the ColorTrack software. And the third India First product is InkWeigh a presetting and on-press software based system for control and standardization of print color quality.

Additionally, Lutfiyya spoke of how the company’s new plant in Ahmedabad has focussed the recently enlarged BVS group – giving it more energy to build products and consultant partnerships while more intensely engaging with OEMs in the country. Lutfiyya sees enormous potential in the BVS investment.“India is a good investment destination for BVS because it’s the world’s largest democracy, a high level of GDP growth, a stable economy and it is friendly to foreign direct investment,” he said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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