Interpack 2020 fully booked

SAVE FOOD with new impetus

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Bernd Jablonowski, global portfolio director - Processing & Packaging, Messe Düsseldorf GmbH
Bernd Jablonowski, global portfolio director - Processing & Packaging, Messe Düsseldorf GmbH

Messe Düsseldorf, the organizers of Interpack 2020 – a leading trade fair for the processing and packaging industries, arranged media and industry interaction in Delhi on 12 December 2019. On the panel were Bernd Jablonowski, global portfolio director – Processing & Packaging, Messe Düsseldorf GmbH, Arvind Goenka, vice chairman, The Plastics Export Promotion Council and Thomas Schlitt – managing director, Messe Düsseldorf India Pvt Ltd., who interacted and updated the industry on the latest developments at Interpack 2020, market trends and industry insights.

The Interpack 2020 trade fair is fully booked now. By the time the official registration deadline for the event had arrived, businesses had inquired about far more space than was available at the Düsseldorf Exhibition Centre – as had already been the case with the previous editions. The around 3,000 exhibitors expected from approximately 60 countries will therefore again be occupying all 18 of the available halls as well as large parts of the outdoor facilities when the fair takes place from 7 to 13 May 2020. ‘Components – special trade fair by interpack’ with offerings from the industry that supplies packaging technologies is in its third edition and will again be staged concurrently with Interpack in the temporary Hall 18. This fair too is also totally booked out. One ticket entitles holders to admission to both fairs.

More efficient trade fair visit

Interpack focuses on packaging solutions and related process technology, addresses target groups in the fields of food, drinks, confectionery, bakery products, pharmaceuticals, cosmetics, non-food consumer goods and industrial goods. Exhibitors have now also been brought together to create more focused segments with corresponding offerings in order to prevent visitors from these industries from having to cover long distances. That is why suppliers of processes and machines for the packaging of pharmaceuticals and cosmetics have gathered in Halls 15 to 17 while Interpack 2020 visitors from the fields of machines for labelling and identification technology, packaging-materials production and integrated packaging printing will find what they are looking for in Halls 8a and 8b.

The offerings in these halls have also been more clearly structured to make it easier for visitors to find the exhibitors that are of interest to them here. Offerings that focus on specific process steps have also been grouped closer together. This applies not only to the fields already mentioned above but also to the segment for processes and machinery employed in the packaging of food, drinks, consumer and industrial goods that will now be located in Halls 5, 6 and 11 to 15 as well as to the segment for processes and machinery for the packaging of confectionery and baked goods that will now be located in Halls 1, 3 and 4.

Companies presenting packaging materials and supplies have been positioned centrally around the Haupteingang Nord (Main North Entrance) in Halls 7a, 7, 8a, 9 and 10. Hall 8a offers great potential for synergies. That is where machine suppliers from the fields of packaging production, converting, packaging printing and labelling will be able to find the relevant suppliers of corresponding packaging and materials. The packaging/packaging materials area alone has attracted more than 900 exhibitors.

New impetus for SAVE FOOD

During interpack, the topic of SAVE FOOD is will be taken up for the first time with several different campaigns to reduce food losses and waste and will accordingly get the public directly involved. The program details are currently being developed in consultation with the official bodies.

Life without Packaging?’ conference

Sustainability is a subject that has shaped the industry for years and that has recently become a hotly debated issue as a result of the discussion about plastic packaging in particular. The new ‘Life without Packaging?’ conference will be examining the contentious issue of packaging, sustainability and the environment from various aspects to enable both critics and advocates to have their say and explore what is essential and what is avoidable. The event will focus on sustainability and environmental impact, hygiene and the reduction of food waste. The top-class speakers include such representatives from the industry as Thomas Müller-Kirschbaum, head of R&D and sustainability at Henkel; Louis Lindenberg, Global Packaging Sustainability director at Unilever; and Xavier Caro, head of Packaging for the Food Category, Nestlé; as well as Alexander Baumgartner, chief executive officer of Constantia Flexibles. Marina Beermann from the WWF as well as representatives from environmental organisations will further be joining the line-up of speakers. Prominent voices from science along with sustainability consultants will also join the bill. Martin Stuchtey, founder and managing partner of Systemiq, Frank Wellenreither from the ifeu Institute and Sophie Kesselbach from Thinkstep will introduce their analysis and solutions.

Startup Week in Düsseldorf

The Startup Week will be staged concurrently for the first time in the city with interpack – it is an event that will bring visionaries, fighters and high-flyers together with innovative companies, services and products of the future. A total of around 150 events, workshops and pitches will be taking place in Düsseldorf.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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