Tracesci Global’s focus on track and trace solutions

IntraPac 2024 — Cloud-based solution that blockchain technology, QR codes and more

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Tracesci
Kunal Kothari, GM of software and applications at Tracesci Global. Photo PSA

Tracesci Global, an authentication and track and trace solutions provider, showcased its print and verification lines for the packaging industry at the IntraPac show in Greater Noida in March. The company’s cloud-based solution utilizes blockchain technology, displaying the complete cycle of the product. Right from manufacturing to a product reaching the doorstep, everything can be monitored.

The application enhances consumer engagement and awareness about brand security, the company says. According to Kunal Kothari, GM of software and applications at Tracesci Global, consumers can connect directly with the manufacturer with the cloud-based platform delivering authentication, traceability, and supply-chain management. The company’s solutions are most used in the pharma, FMCG, apparel, automobile, and beverage industries, and among several startups.

Tracesci
Team Tracesci at the IntraPac show

The company says it received several inquiries at IntraPac on enhancing consumer engagement. Adding an extra layer of brand protection within the existing packaging is more important than ever before as counterfeit products are on the rise. Kothari emphasized the importance of incentivizing consumers to scan QR codes and the use of other digital live-tracking solutions, which also featured in a panel discussion on the second day of the packaging show.

The industry is looking toward value addition in its packaging and labeling. Enhancing brand security and providing transparency to the consumer is becoming more and more significant. Connecting with consumers and receiving direct feedback from them makes things easier for brands. However, brands are hesitant to adopt new technologies, which could either be due to the cost factor or their traditional ecosystem. But I feel the majority of them will eventually incorporate more digital track and trace systems.”

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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