KFPA organises PPL 2 co-sponsored by DIC India

Cricket unites all

Kanpur Flexible Packaging Association (KFPA) organised the Packaging Premier league
Kanpur Flexible Packaging Association (KFPA) organised the Packaging Premier league

Kanpur Flexible Packaging Association (KFPA) organized the Packaging Premier league – season 2 (PPL 2) at Green Park International Stadium, Kanpur, of which DIC India was important part. The cricket league was organized with pomp and grandeur played under the lights. There were four teams namely Royal Strikers, Jaguar Warriors, Kanpur Lions, Royal Warriors all the team members from the fraternity of flexible packaging manufacturers.

The tournament was co-sponsored by DIC India, a leading flexo ink manufacturer. In the pursuit of sports uniting all, DIC India was the title sponsor of DIC Smart Ink Man of the Match and DIC Ultralam Man of the Series won by Sunny Bhatia. The finals just saw one innings being played due to inclement weather and hence resulted in having joint winners.

DIC Smart Ink is a low odor polyurethane-based lamination ink specially formulated for reverse printing on treated BOPP, treated and plain polyester film, nylon, cellophane, and polyvinyl acetate film. DIC Ultralam is a vinyl-based reverse printing ink specially formulated for printing on polyester film.

Speaking on the occasion, Manish Bhatia, managing director and chief executive officer of DIC India said that we are excited to be part of the KFPA PPL- 2. As said by Nelson Mandela, “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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