Kumar Labels celebrates 10th anniversary

Innovative SRTF labelstock can reduce liner use

134
Kumar
Anuj Bhargava, founder and CEO of Kumar Labels. Photo Kumar Labels

Kumar Labels recently celebrated its 10th anniversary with a technology sharing event NAVONMESH 2007-17 (Innovations 2007-17) at the Le Meridien hotel New Delhi. Brand owners and label industry leaders took part and shared recent innovations through presentations in a three part program. Recent innovations offered by several print suppliers were explained by speakers from Gallus, Kurz, Toyo-Arets and Arconvert who also showed their product samples.

Kumar Labels’ own patented Single Release with Two Facestocks technology (SRTF) was formally launched by a team from Beam Suntory India, the makers of Teacher’s Whisky and Jim Beam, in the next part of the program. Traditionally, a pressure sensitive self-adhesive labelstock is manufactured by gumming paper or film facestock with an adhesive to a liner. A silicon coating layer is applied to the liner which enables the face stock to be separated for application on its intended product. When the printed face stock is pasted or applied on products or containers the release liner becomes useless and since it has a silicone layer it is very difficult to pulp and recycle with other like materials. Since the silicon coated release liners are not recyclable due to the presence of silicone coating, various attempts have been made in the past to use them as fuel briquettes and thermal insulators. Separating silicone from papers is a very costly and hence all the used liners are incinerated into fumes or dumped into landfills which is a huge environmental concern to the label industry. In fact the key to dealing with solid waste in India is to separate at source rather than turning waste into energy or putting it into landfills which is now becoming impossible since there is no land for this purpose.

SRTF is Kumar Labels contribution to the solution to this industrial solid waste problem. The SRTF innovation uses a single release liner which carries printed face stock on both sides of the release liner to reduce liner waste by 50%. Labelstock cost is reduced by 20% and there is a 50% reduction in usage of resources to make the release paper and a similar reduction of solid wasted to be disposed. At the event, a SRTF label was symbolically stuck on a green color planter to mark its launch.

In the third and final part of the event, Anuj Bhargava, founder of Kumar Labels, took everyone through the 10 year journey. Mentioning that ‘Navonmesh’ has been the spirit of Kumar Labels, he named and thanked many who have contributed to the success of Kumar

Kumar Labels 0520
Samir Patkar, managing director of
Gallus India delivering a presentation
at Navonmesh 2007-17.
Photo Kumar Labels

Labels in the past decade. To keep the spirit of innovation going, Kumar Labels gave away planters mounted with NFC enabled smart labels which guests could scan and view pictures of the event in subsequent days. All in all, Navonmesh was a well planned and vibrant evening – a mixture of technology and innovation. A positive networking of the label industry in North India conveying both environmental concern and gratitude.

The impact, resilience, and growth of responsible packaging in a wide region are daily chronicled by Packaging South Asia.

A multi-channel B2B publication and digital platform such as Packaging South Asia.is always aware of the prospect of new beginnings and renewal. Its 16-year-old print monthly, based in New Delhi, India has demonstrated its commitment to progress and growth. The Indian and Asian packaging industries have shown resilience in the face of ongoing challenges over the past three years.

As we present our publishing plan for 2023, India’s real GDP growth for the financial year ending 31 March 2023 will reach 6.3%. Packaging industry growth has exceeded GDP growth even when allowing for inflation in the past three years.

The capacity for flexible film manufacturing in India increased by 33% over the past three years. With orders in place, we expect another 33% capacity addition from 2023 to 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels have grown similarly. The numbers are positive for most of the economies in the region – our platform increasingly reaches and influences these.

Even given the disruptions of supply chains, raw material prices, and the challenge of responsible and sustainable packaging, packaging in all its creative forms and purposes has significant headroom to grow in India and Asia. Our context and coverage engulf the entire packaging supply chain – from concept to shelf and further – to waste collection and recycling. We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers.

In an admittedly fragmented and textured terrain, this is the right time to plan your participation and marketing support communication – in our impactful and highly targeted business platform. Tell us what you need. Speak and write to our editorial and advertising teams! For advertisement ads1@ippgroup.in , for editorial info@ippgroup.in and for subscriptions subscription@ippgroup.in

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here