Epson SurePress (Photo: Epson)

Epson, a Japanese multinational electronics company among the largest manufacturers of computer printers and information and imaging-related equipment, will relaunch its SurePress range of digital label presses at the Labelexpo India 2022, which is happening after a four-year break.

The company has started its promotional activities, including reaching out to customers to assess their requirements and showcasing how digital can support their existing setup.

“Even though we were not directly present in the market for the last few years, we were getting inquiries for our label press. We have now relaunched these products in the Indian market, and we are confident that we will get a positive response,” says Vasudevan Rana, general manager at Epson India.

Vasudevan said the adaptation from analog to digital technology for labels has been slow in India, despite being a big market compared to other western countries such as Europe and US where label converters are actively adopting digital technologies.

‘We have started speaking to the customers. We are in the process of rebuilding our ground-level activities to reach out to new customers. We will be actively present in the market by the end of this quarter,” says Satyanarayana P, director, visual products, large format printers & robots, at Epson India.

Epson will be available in hall 5 stand H39 in Labelexpo India 2022

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