At this year’s Labelexpo Europe 2025 in Barcelona, MPS will debut two solutions designed to help converters achieve higher efficiency, better quality, and stronger business results: EF Packaging and the Performance Ecosystem. The show runs from 16–19 September 2025 at the Fira Gran Via, marking the first time Labelexpo Europe will take place in Spain.
EF Packaging – Expanding possibilities in flexible packaging
MPS will unveil EF Packaging, a new press platform designed to bring MPS quality and performance to an even wider range of flexible packaging markets. With EF Packaging, converters can confidently expand into flexible packaging, wrap around and shrink sleeves, as well as in-mold labels — without compromising speed, print quality, or efficiency.
EF Packaging builds on MPS’s proven EF platform, adding enhanced mid-web capabilities, advanced automation, and robust connectivity through MPSConnect for real-time performance monitoring and optimisation.
“The EF Packaging is about giving our customers the opportunities to say ‘yes’ to expand their product portfolio and explore more business opportunities in new segments — with a press that offers all the benefits our EF Flagship press enabling the lowest cost per print, at the highest speeds and quickest change-overs that MPS is known for,” said Richard Miedema, global sales director at MPS.
Highlight 2: The performance ecosystem
Alongside EF Packaging, MPS will introduce visitors to the Performance Ecosystem, a unique visual framework that helps converters map and measure their journey toward higher efficiency, profitability, and sustainability.
The Performance Ecosystem illustrates how different factors — from operator skills and workflow optimisation to data insights and machine performance — are connected and can be improved step-by-step.
It’s more than a graphic — it’s a holistic and integrated approach MPS offers to customers to identify growth opportunities and deliver targeted improvements. Backed by real production data from MPSConnect, everything related to the Performance Ecosystem turns abstract goals into a clear, actionable plan.
“Converters often know they want to improve performance, but they don’t always know where to start. The Performance Ecosystem gives them a structured, data-driven way to prioritise changes and see measurable results,” said Kelvin van den Bunt, Connectivity and Performance manager at MPS.
A bigger stage in a new city
Labelexpo Europe 2025 will host more than 600 exhibitors and over 35,000 visitors from around the world. This year’s expanded scope includes not just label printing, but also flexible packaging and folding carton converting, making it the ideal platform for MPS to showcase EF Packaging and Performance Ecosystem to a broader audience.
Naresh Khanna and Shardul Sharma will cover ElitePlus for Packaging South Asia and IndiFoodBev. Naresh Khanna will also cover Labelexpo Barcelona, and Shardul Sharma will cover Drinktec Munich. If you would like to advertise in our review issue of October or subsequent issues, please contact Purva Dwivedi or Mohit Tyagi.
