Packaging South Asia correspondent Priyanka Tanwar interacted with Manish Tripathi, head of Marketing and Communications at Holostik, at the Labelexpo India 2022 regarding their advanced anti-counterfeiting products launched at the premier labels exhibition. Tripathi also spoke on the importance of anti-counterfeiting solutions, 3D labels, and the response at the show.
Packaging South Asia (PSA) – The 7th Labelexpo India was held after a hiatus of four years. What was your experience at the show?
Manish Tripathi – Labelexpo is South Asia’s biggest platform for label manufacturers, machinery companies, packaging brands, laminators, and allied industries. We have all missed the show during the pandemic. This year, we came up with new product launches in holography, security printing, and digital technologies. We saw a massive footfall of brand owners, purchase managers, and other visitors.
PSA – Holostik is a leader in anti-counterfeiting solutions in India. What products did you launch at Labelexpo India 2022?
Manish Tripathi – A new range of anti-counterfeiting products were launched at Labelexpo 2022.
Nano optical image OVDs (optically variable devices), which are secure and technologically advanced OVDs, or security holograms. The master of these OVDs is shot at a resolution above 60,000 DPI. It can include nano text (up to 5 microns), nano images and microstructure.
Optashield, which is based on custom holographic technology, displays two different colors at two different viewing angles. It is among the most secure and convenient authentication devices in the anti-counterfeit industry.
3D labels (printed OVDs) are embedded with aesthetic elements, designs, and security features. 3D labels amplify a product’s visibility on the shelf and add a premium appeal to the brand.
Half-scratch QR code, which comes with a half-scratch layer over the code, preventing its replication and tampering. It can be embedded in both OVDs (holograms) and labels.
Paper labels with holographic strips. The strip, embedded with multiple security features, keeps a product safe from tampering and counterfeiting.
PSA – What is the primary concept behind your half-scratch QR code? How is it of use in the FMCG, pharma, and cosmetics industries?
Manish Tripathi – The half-scratch layer over the QR code is meant to add a layer of physical security to prevent code replication or tampering. Supply chains in FMCG or pharma are highly susceptible to duplication and tampering; QR codes on labels and holograms can be copied. A half-scratch layer over the QR code deters counterfeiters and forgers from copying it. This ensures the security of the label, packaging and product.
PSA – Please explain the concept behind the 3D labels launched by Holostik.
Manish Tripathi – Holostik UV-embossed 3D labels boost consumer engagement and make your product unique among competitors. It can include a combination of lens, OVD, PRI, etc., for enhanced aesthetics and security to boost product sales. The labels are highly customizable to a brand and its packaging needs.
PSA – Anti-counterfeiting solutions in the labels are a relatively new concept in India. How do you plan to tap into the Indian label industry?
Manish Tripathi – At Holostik, innovation is the name of game. We have introduced labels integrated with digital technologies that do not just help with branding but also help in preventing duplication, monitoring inventory, implementing loyalty, warranty management, and much more. Our amalgamation of physical and digital technologies will help in branding, product security, and supply chain management.
