At this year’s Labelexpo India, Avery Dennison had a range of products to show to its customers and visitors. It also organized a press conference on the opening day of the show in which Anil Sharma, vice president and general manager – materials group, South Asia Pacific and Sub-Saharan Africa along with Pankaj Bhardwaj, commercial director – labels and packaging materials, South Asia and Darren Milligan, senior marketing director – materials group, South Asia Pacific and Sub-Saharan Africa announced the local availability of clear-on-clear pressure-sensitive label materials.
Anil Sharma said, “We are a pioneer in the pressure-sensitive segment, which has many significant advantages over traditionally used wet-glue substrates. It is clean, non-messy and helps the printer to be much more efficient and streamlined in its operations. The future of pressure-sensitive growth in the Indian market would be driven by the growth of organized retail, which requires more efficient automated packaging lines. We believe PS labels are the way ahead for the industry. Productivity, shelf appeal as well as sustainability are the major issues today and our solutions are aimed at increasing value for the customer as well as the end customer.”
Pankaj Bhardwaj said that the Indian market is growing really fast and Avery Dennison is one of the fastest growing in the segment. “In 2014, we complemented our hot melt coating capacity with emulsion coating capacity, which essentially means that we are in a position today to produce 95% of the products we sell here in India. Our research and development centre not only extends its support to India but also to the Asia-Pacific and African regions. Our Avery Dennison Knowledge Center is a unique facility which has an ecosystem to show how label conversion to an application is done. It is aimed at helping industry stakeholders come and augment their knowledge with the various facets of label printing.”
In the seven zones segregated according to the specific label requirements at its Labelexpo stand, Avery Dennison showed its photo-reactive adhesive technology, a single pass alternative to more complex pattern adhesive techniques. It also showed its new line of FasFlex plate mounting tapes for narrow web flexo printing and TT Sensor Plus, a time temperature sensor for intelligent labelling applications