Vasu Bhardwaj, deputy manager – sales at Lenze image: PSA
Lenze, a German company specializing in automation solutions, is making significant strides in the automation and label industries. Founded in 1947, the company has evolved into a global leader in mechatronics, offering various solutions such as gear motors, induction motors, servo motors, variable frequency drives (VFDs), servo inverters and IoT-based technologies.
At Labelexpo India 2024, Vasu Bhardwaj, deputy manager – sales at Lenze India, highlighted the company’s focus on providing tailored automation solutions rather than simply selling products. “We are not a product-selling company; we are a solution-based organization,” said Bhardwaj. Lenze’s expertise lies in automation for converting and printing machinery, including label printing systems and various servo-driven machines, ranging from single to triple servo configurations.
Bhardwaj talked about the growing significance of automation in the label and packaging sectors, noting a projected annual growth rate of 10–11% for the label industry and an estimated 20% for automation within this market. “The margin of converters is shrinking, and technology plays a key role in reducing wastage and boosting profits,” he explained.
Bhardwaj added that Lenze’s innovative approach and advanced solutions are helping converters optimize efficiency, reduce waste, and increase profitability.
Packaging South Asia — An authentic, impactful, and influential 20-year-old !
An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 20th year of publication. Without claims about being the best, most widely read, or most influential, our Google analytics have doubled in the past year. If you are interested in impactfully targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.
We can assess your potential and addressable markets in light of the competition with research and discuss marketing, communication, and sales strategies for market entry and growth. [www.ippstar.org]
With a strategy and budget for targeted marketing, you can discuss optimal use of our hybrid print, web, video, and social media channels for brand recognition linked to market relevance. Our platforms and channels are differentiated by hands-on domain practice and experience. We understand of business and financials, and our team, including some of the best globally recognized technical writers, is ready to meet you and your customers for content.
Get our 2026 media kit and recalibrate your role in this dynamic market. Enhance visibility and relevance to turn potential customers into success. Ask for a sample copy of our print monthly or our two weekly packaging eZines.
