Following the success earlier this year, Love Paper Week will be back in 2026, running from 2 to 6 February to highlight the unique role of paper in our everyday lives and its strong environmental credentials.
Building On Year One
Love Paper, a global campaign promoting the sustainability and attractiveness of print, paper, and paper packaging, is once again uniting the industry to collectively champion paper to businesses, consumers and communities.
In its first year, Love Paper Week introduced simple yet effective tools for organisations across the print, paper and packaging sectors to tell the story of paper’s sustainability. Growing industry support this second year will see expanded activity and broader participation, helping to reinforce why paper remains such a vital, sustainable and creative medium in today’s digital world and the sustainable packaging solution.
“Paper continues to be one of the most sustainable and effective forms of communication. It is renewable, recyclable and biodegradable, yet many misconceptions remain,” says Josh Birch, campaign manager for Two Sides UK. “Love Paper Week is about giving the industry a collective voice to challenge myths, share facts and celebrate the benefits of paper with both businesses and consumers.”
Paper’s Positive Story
Research shows that despite progress, many consumers still underestimate paper’s environmental impact.
For example, many believe paper recycling rates are low, yet Europe recycles an impressive 75% of paper, the highest recycling rate of any material.
European forests, which provide the raw material for paper, are growing in size and are managed under strict sustainability standards.
By highlighting these facts, Love Paper Week aims to cut through misconceptions and encourage informed choices.
To support the campaign, Love Paper is once again providing free, ready-to-use resources for organisations to share during the week, including social media posts and graphics/videos
Email footers and digital assets; Virtual meeting backgrounds; and Official Love Paper Week branding.
“From printers, publishers and direct mail specialists to packaging manufacturers, paper manufacturers and distributors, Love Paper Week is an opportunity for everyone in the sector to get involved and showcase the positive story of paper,” Birch adds.
