New Website

Michelman continues to strengthen its commitment to the Indian market with the launch of a new website www.michelman.in. The site focuses specifically on the needs of the Indian packaging market and highlights its major investment, the Michelman Innovation Centre for Coatings in Mumbai that is already built – and is likely to be inaugurated in late January.

Visitors to the site will be introduced to Michelman’s new Packaging Incubator, which is the focal point of the Centre. Strategically designed to facilitate fast and efficient development of sustainable packaging solutions, the incubator was built around a state-of-the-art, dual-station pilot coater laminator that allows manufacturers to test new product concepts without having to stop their own production lines for R&D purposes.

The Packaging Incubator, outfitted with training and conference rooms, is staffed by Michelman’s application and materials experts, who work closely with the entire packaging value chain. Users of the facility also have access to Michelman’s technical, marketing and regulatory experts, to aid in the development and commercialization of new and improved products.

The website also introduces visitors to Michelman’s water-based coatings formulated for the Indian flexible packaging market. Various grades are available for heat seal, oxygen barrier, print receptivity, and overprint varnishing applications. Michelman has made it easy to request facility and product information, schedule a tour, and inquire about career opportunities on the new site.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

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