Pavail Jain, the managing director of Monarch Graphics, is a pioneer of the label industry in North India and a co-founder of one of the earliest label companies in Noida. At the company’s new plant in Noida, we recently caught up with its second-generation owner and technical director, Bhrigav Jain.
The new plant’s modern building has a considerable footplate with room for a seamless workflow that will include the company’s extensive production assets from the old plant under a single roof. It can also absorb new technology growth as and when it happens.
Although Bhrigav Jain is still young, we have known him since he was much younger, and was pondering his first major moves. Exceedingly methodical in refining his ideas about the industry, the market, and appropriate capacity addition, he explores technologies in detail, traveling to manufacturers and label converters around the world. Taking his time in making decisions about major investments, the big decisions seem to come in five-year gaps, almost like 5-year plans, in which time he builds the company’s turnover, while enhancing product capabilities, market relationships, and also his team.
Jain values high-quality infrastructure – plant, machinery, software, and materials, and what I am calling superstructure. The superstructure is a combination of new product development, market strategy, experience in execution with a high level of quality and efficiency, and the alignment of human resources. He attaches great importance to respecting and retaining employees and the ongoing need for improved training, motivation, the working environment, and safety.
We came to know Bhrigav Jain sometime before his first five-year plan, and even then, he was experimenting with digital technology on a small but interesting scale. Ultimately, in 2015, after much pondering, he decided to invest in a Gallus ECS 340 narrow web flexo when there were very few of these advanced presses in the Indian market. A bold investment, and it seems to have paid off. Five years later, in 2020, the next investment came – a Gallus Labelmaster 440, again a highly configured press with all the bells and whistles. By now, Jain understood that it takes time to align new technology investments with new products and market demands.
At our mid-January meeting at the new plant a bit further out in Noida, we see the implementation of the latest five-year plan, the installation of the new highly configured Heidelberg Gallus One digital press. The installation of the Gallus One begun in the last quarter of 2025, is now complete and commissioned, running interesting label products. The new hybrid press has required immense learning for the Monarch team, not just of the unique inkjet technology and UV inks, but also of the process and infrastructure requirements that this type of system and project needs.
This is the first Gallus One installation in India, and we are impressed by some of the unique and complex effects it has already achieved at Monarch. The large number of short-run labels it can produce in a shift has Jain thinking about how to debottleneck the finishing and converting section. It is a fascinating system in a well-designed environment that should keep Jain and his team experimenting and exploring for at least the next couple of years. An exciting start to another five years of growth.
