“With more than six months to go, we are already bigger than the last edition. We are striving to get more companies on board and will make all efforts to make Pamex as huge as possible,” said Tushar Dhote, chairman of Pamex.
To that extent, Pamex has a tie-up with KVN Media, a Chinese company, which is the co-organiâ€‹zer of All In Print, China. Their expertise in China’s print industry is proving beneficial for Pamex and a China Pavilion in excess of 1000 square meter is expected at the event this time. “With the Indian printing industry becoming bigger with every passing year, we have more foreign companies looking to expand their interests in India. Pamex 2017 promises to showcase the very best the printing industry has to offer,” said Dhote.
The event is being marketed both in India and abroad. Team Pamex has participated in various Indian and international events such as LabelExpo India, drupa, PrintPack India, Sino Corrugated & Sino Folding Carton, and China Print, among others.
The promotional campaign kicks off with an International Media Week, being organized in New Delhi in the first week of August. The first of its kind event will see international media and associations from several Asian and African countries rubbing shoulders with their Indian counterparts in an event that will focus on the developments in the Indian print industry and also provide an opportunity to the exhibitors to announce to the world, new developments and detailed plans for Pamex.
Extensive promotion through road shows is planned and with coverage across 50 grassroots towns in Maharashtra, Gujarat, Telangana, Andhra, Kerala, Tamil Nadu, Karnataka and Uttar Pradesh. At the regional level, promotional events are also planned in Pathankot, Lucknow, Indore, Ahmedabad, Bengaluru and Chennai.
Pamex will also go international this year with events in Colombo and Dhaka. “Online visitor registrations are going better than we expected at this stage. In December, I had said we expect a 100% increase in visitors at the show. It looks like we will surpass that expectation,” said a confident Neetu Arora, director of Print-Packaging.com (P) Ltd.