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Highlights on the first day include talks on mass customization as a megatrend, print product upgrades by NFC technology, print finishing as a basis for brand communication

With just a few weeks to go to the Print & Digital Convention 2025 on 13 and 14 May, it has become clear that visitors in Düsseldorf are in for two days packed with innovations, and in-depth expert networking. Offering a congress program and presenting hands-on highlight projects, the event will become a central meeting point for the print industry.

“With Print & Digital Convention we create a stage for expertise and genuine inspiration. The interplay of convention and Congress offers the ideal platform for this. We aim to actively promote dialogue on the future of the print, media, and communication industries,” explains Rüdiger Maaß, chief executive officer at Fachverband Medienproduktion e.V. (FMP).

In-depth conference: expertise, strategy and inspiration

The Print & Digital Convention conference agenda boasts over 30 expert lectures in three parallel sessions over two days. In focus will be the forward-looking topics Value Added Printing, Marketing Automation and Programmatic Print as well Sustainable Media Production. The program will be enhanced by Forum Stadthalle, where four cross-sectoral panel talks per day will move crucial industry topics center stage.

Highlights on the first day include talks on mass customization as a megatrend, print product upgrades by NFC technology, print finishing as a basis for brand communication, and sustainable packaging strategies. Likewise, the question of how current developments in Artificial Intelligence and marketing technologies will impact Programmatic Print will be discussed at a roundtable.

The congress program for Day 2 also revolves around central future topics related to sustainability, legal frameworks, and the use of Artificial Intelligence in the media industry. Beatrice Klose as secretary general of Intergraf – the European umbrella organization of the print industry – will provide thoroughly researched insights into current and coming regulatory challenges, which are becoming increasingly important for the sector.

Thomas Wagner, sustainability manager DACH at Canon Deutschland, will show how sustainability can be implemented in practice. His lecture shines a light on Canon’s road to net zero – from re-manufacturing to refurbishment to cooperation along the value chain. Design perspectives will come care of the Iconic by Design session. Joana-Maria Bauchwitz (Baries Design) and Christian Prill (Brand Club) will illustrate how multi-sensory design becomes a strategic stage for brand identity and long-term brand success using such strong brands as Lego and Gliss.

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Naresh Khanna – 12 January 2026

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