Print and Digital Convention on 16-17 May 2023 in Düsseldorf

Visitors can expect an extensive program of lectures on print and digital technologies

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Visitors can expect an extensive program of lectures on print and digital technologies.
Visitors can expect an extensive program of lectures on print and digital technologies.

From 16 to 17 May 2023, the journey into the print universe of multichannel and dialogue marketing will start again in Düsseldorf. With the motto ‘Level-Up!’, the Print and Digital Convention will enable visitors to experience a range of digital printing, digital media technology, print applications, and multichannel solutions. 

Exhibiting companies can present their innovations, trends, and visions to participants in nine theme worlds – dialogue marketing, value-added printing /print creative, label and packaging, postpress, printed electronics, brand and product, interior and exterior design, sustainable media production, and programmatic printing.

The trade fair and the accompanying lecture and workshop program establish a connection between technology, conceptual planning, and concrete application and offer valuable knowledge transfer. For the next event, more presentations are being planned in English as the convention is becoming more and more international.

The special ‘Highlight Guide’ format of the Print and Digital Convention is a visitor favorite. It stands for the presentation of best practices and applications. Exhibitors have the opportunity to show their product highlights in actual implementation. Exhibitors automatically receive all information on project scenarios and participation opportunities with their registration.

The trade show’s success is based on the optimal integration of visitors and exhibitors through the presentation of innovative technologies in highlight projects that showcase not only individual machines or tools but also demonstrate complete solutions oriented to the requirements of practical applications.

Visitors to the event can expect exciting exhibits, intensive expert advice at the exhibitor stands and an extensive and top-class program of lectures on all relevant aspects of corporate communications and print and digital technologies.

The event is organized in a hybrid format, so the platform offers the right access for everyone, including digital. Interested companies can now register to participate. A total of four exhibitor packages are available, which can be individually extended. The exhibitor documents are available at www.printdigitalconvention.de/en/Aussteller.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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