Colorjet launches Verve LED 2030 printer at Printpack 2019

Commercial printers look at diversification

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Printpack
Deborshi Poul Choudhury of Apsom Infotex and Samarth Bansal of Colorjet at the Colorjet stand at Printpack 2019

Printpack is ideally not the most lauded platform for digital signage. However, it is the biggest platform for printing. Currently, most of the commercial printers are looking to diversify to other businesses. Keeping this in mind, Colorjet participated in Printpack to meet potential customers and thus diversifying from the mainstream commercial printing business.

At Printpack, the company launched a new machine, the Colorjet Verve 2030 flatbed UV printer. Smarth Bansal says that the trend in the printing industry is towards UV. The company hasn’t released this 2030 UV printer to the media but is selling it in the market. Colorjet has sold close to eight 2030 UV printers so far. The machine has been sold to customers in Chandigarh, Haryana, Mumbai and Kerala among other cities.

Bansal adds that the total number of flatbed printers in the market from the company are close to 70 so far.

UV is preferred because the backlit effect on UV printing is unmatched. If you go to Westside store or any other such stores, they use only UV prints. There are two types of prints in the this, one being UV and the other soft signage. H&M and Marks and Spencers use soft signage whereas Lifestyle and Big Bazaar use UV prints. Hence, we are displaying the flatbed UV technology here at our stand,” says Bansal.

He also says that the market for solvent is getting reduced and there is demand for eco-solvent now. Looking at the challenges of sustainability, a lot of cities have banned flex and PVC. It is also said that if one prints on single use plastic, it will remain on Earth for around 1000 years. Basically, to handle that situation people have now shifted to fabrics, polyester and other PE content. In most of the places in Odisha and in Bengaluru, printers have started using fabric and are doing eco-solvent printing as eco-solvents are RoHS compliant inks.

Though there aren’t many who are interested in signage, there are quite a few who are interested in digital printing. A lot of people have asked about diversification. We have received some good queries but again this is not a mainstream signage show so the strike rate does take a hit here,” Bansal concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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