Robotic coatings for better performance by IPM

An opportunity to strengthen existing customer base and build new ones

The Industrial Processors and Metallizers stand at Printpack 2019

Industrial Processors and Metallizers (IPM), a company specializing in critical repair and surface coatings of mechanical components+, has been successfully catering to the printing, hydro, automobile, paper, pump, shipping, and aviation industry for 46 years. Their services include providing reparing and coating services to prolong life and endurance of printing machines and its components such as rollers and cylinders for enhanced life and performance to prevent corrosion and wear and tear. Surbhi Sood, senior manager at IPM further explains, “Our speciality is that we understand the customer’s application in detail to suggest the most viable solution; in particular, we provide the most accurate robotic coatings.”

The IPM stand seemed to be merely warming up on the first day of the Printpack show but nevertheless the footfall multiplied by four times on Day 3. Talking about the visitors, Sood says, “We are receiving serious visitors at the show who are likely to convert into our clients. We are getting a lot of attention from clients from outside India as well. Most of our clients in the print indsutry are from Pan-Asia. However, being a service-oriented provider, we divide our clients on the basis of urgency of their need.”

Being a regular exhibitor at Printpack, IPM believes that the show has two-fold impact on its business. First, the show allows the service provider to inform the visitors about the latest services provided by them who otherwise might not be aware of it and second, it gives the company a chance to get feedback from existing clients in real time. “Being a service-based company, we believe in staying in touch with our customers to understand their requirements better and provide quality services. Printpack also allows our clients to interact with our leaders to clarify any queries that they might have,” she explains.



The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Packaging South Asia’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here