Sandon
Tinku Sharma (left) with Jake Roberts of Sandon Global at the Mumbai summit Image: PSA

At the 11th Speciality Films & Flexible Packaging Global Summit in Mumbai organized by ElitePlus, Jake Roberts, sales director at Sandon Global, discussed the company’s strategic plans and outlook for the Indian market.

Sandon Global is a UK-based manufacturer of anilox rolls, anilox sleeves, and cylinders. In India, Sandon is represented by Tinku Sharma, sales manager for India, Africa, and the Middle East.

Roberts explained that Sandon Global specializes in producing anilox rollers from roll or sleeve bodies, with all processes – including the application of their patented ceramic coating, laser engraving, and final polishing – being done in-house. This approach to manufacturing is central to their business model, offering them full control over product quality.

At the summit, Roberts highlighted Sandon Global’s focus on the Indian market, noting the company’s ambition to expand its footprint. “Tinku is doing a fantastic job for us here, but it’s not easy. We are exporting from the UK to India, where we face local competitors. However, our superior quality is helping us maintain and grow our market share,” he remarked.

The future of flexo in India

In India, most of Sandon’s customers are wide web CI flexo printers. The number of CI flexo presses being commissioned in India is increasing every year.

Discussing the potential for growth in the Indian packaging market, Roberts was optimistic about the shift from gravure to flexo printing. “The transition from gravure to flexo is happening at an increasing speed, which will only expand the market. With India now the most populous country in the world, the demand for packaging is enormous,” he said.

Expansion plans

Sandon Global serves the international print industry across every continent. The company performs in-house ceramic coating blends and is engaged in several ‘Knowledge Transfer Partnership’ projects with Liverpool John Moores University and Manchester University. Additionally, Sandon runs apprenticeship schemes to bring new talent into the industry. Its core business areas include flexible packaging, narrow web, and corrugated packaging.

Looking to the future, Roberts hinted at possible expansion plans in the region. “We are considering a second facility, though the exact location is still being discussed. We want to replicate the setup we have built in the UK here in Asia and the rest of the world. We’re working on several projects to make that happen smoothly,” he explained.

Packaging South Asia — authentic, impactful and influential

An English-language packaging industry B2B platform in print and web, Packaging South Asia is in its 19th year of publication. We do not make any claims about being the best or the most widely read. However, if you are interested in targeting the Indian and South Asian markets to sell equipment, technology, software, and consumables, we can help.

To improve your marketing and grow sales, talk to us. Our research and consulting company IppStar [www.ippstar.org] can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry and growth.

Suppliers and service providers with a strategy and budget for targeted marketing can discuss using our hybrid print, web, video, and social media channels to create brand recognition linked to market relevance. Our platform and channels are differentiated by hands-on practice and an understanding of business and financials. Our team, including some of the best technical writers, is ready to meet you and your customers for content.

India and South Asia’s fast-growing packaging industry is continuously expanding capacities with efficiency and appropriate innovative technologies. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations. Ask for a sample copy of our monthly or two weekly packaging eZines.

For editorial info@ippgroup.in — for advertisement ads1@ippgroup.in and for subscriptions subscription@ippgroup.in

Naresh Khanna – 21 January 2025

Subscribe Now
unnamed 1

NEWSLETTER

Subscribe to our Newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here