Soar Print wins award for wine label using Color-Logic Metallics

L9 World Label Awards 2019

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Winning Vine Street sparkling wine label by Soar Print in New Zealand Photo Color-Logic
Winning Vine Street sparkling wine label by Soar Print in New Zealand Photo Color-Logic

Soar Print, a label and general commercial printer in Auckland, New Zealand, recently won first place in the Digital Print – Wine and Spirits category at the World Label Awards 2019. The winning wine bottle labels were commissioned by Vine Street, a New Zealand fruit wine producer, and were printed on an HP Indigo WS6800 press. The World Label Awards competition is conducted by the L9 Group of international label associations and is often termed ‘The Technical Oscars of the Label Industry.’ The 2019 competition named 27 winners and 21 honorable mentions in several categories.

Discussing the award, Mark Geeves, Color-Logic director of Sales and Marketing, said, “Color-Logic is pleased to have been a part of the Soar Print award, which demonstrates the value of designing with Color-Logic tools when producing metallics. At Color-Logic, our motto is ‘All Print Starts with Design,’ but only licensed and certified printers like Soar Print can create award-winning labels and packaging like these for brands.”

Soar Print general manager Brian Landry, who produced the winning label, commented further, “We use the Color-Logic software to produce sparkling labels for several New Zealand consumer product manufacturers. Color-Logic made the difference in the Vine Street label, which won the 2019 New Zealand Pride competition before taking the World Label 2019 award.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. The company provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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