Winning Vine Street sparkling wine label by Soar Print in New Zealand Photo Color-Logic
Winning Vine Street sparkling wine label by Soar Print in New Zealand Photo Color-Logic

Soar Print, a label and general commercial printer in Auckland, New Zealand, recently won first place in the Digital Print – Wine and Spirits category at the World Label Awards 2019. The winning wine bottle labels were commissioned by Vine Street, a New Zealand fruit wine producer, and were printed on an HP Indigo WS6800 press. The World Label Awards competition is conducted by the L9 Group of international label associations and is often termed ‘The Technical Oscars of the Label Industry.’ The 2019 competition named 27 winners and 21 honorable mentions in several categories.

Discussing the award, Mark Geeves, Color-Logic director of Sales and Marketing, said, “Color-Logic is pleased to have been a part of the Soar Print award, which demonstrates the value of designing with Color-Logic tools when producing metallics. At Color-Logic, our motto is ‘All Print Starts with Design,’ but only licensed and certified printers like Soar Print can create award-winning labels and packaging like these for brands.”

Soar Print general manager Brian Landry, who produced the winning label, commented further, “We use the Color-Logic software to produce sparkling labels for several New Zealand consumer product manufacturers. Color-Logic made the difference in the Vine Street label, which won the 2019 New Zealand Pride competition before taking the World Label 2019 award.”

Color-Logic develops color communication systems and software toolsets for a variety of special effect printing applications. The company provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment. Color-Logic supports the value of print and works with designers and printers to enhance their printed media.

Packaging South Asia — resilient, growing and impactful — daily, monthly — always responsive

The multi-channel B2B in print and digital 17-year-old platform matches the industry’s growth trajectory. The Indian, South Asian, Southeast Asian, and Middle East packaging industries are looking beyond the resilience of the past three years. They are resuming capacity expansion and diversification, with high technology and automation in new plants and projects.

As we present our 2024 publishing plan, India’s real GDP growth for the financial year ending 31 March 2024 will exceed 6%. The packaging industry growth will match the GDP growth in volume terms and surpass it by at least 3% in terms of nominal growth allowing for price inflation in energy, raw materials, consumables, and capital equipment.

The capacity for flexible film manufacturing in India increased by 45% over the past four years. With orders in place, we expect another 20% capacity addition in 2024 and 2025. Capacities in monocartons, corrugation, aseptic liquid packaging, and labels are growing similarly. As the consumption story returns over the next six months, we expect demand to return and exceed the growth trajectory of previous years. The numbers are positive for most of the economies in the region – and as shown by our analytics, our platform increasingly reaches and influences these.

For responsible and sustainable packaging, with its attendant regulations and compliances, there is significant headroom to grow in India and the region. Our coverage includes the entire packaging supply chain – from concept to shelf and to waste collection, sorting, and recycling.

We target brand owners, product managers, raw material suppliers, packaging designers and converters, and recyclers. This is a large and complex canvas – the only thing that can work is your agile thinking and innovation together with our continuous learning and persistence.

The coming year looks to be an up year in this region, and this is the right time to plan your participation and marketing communication – in our rich and highly targeted business platform with human resources on the ground. Share your thoughts and plans to inspire and mobilize our editorial and advertising teams!

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– Naresh Khanna (25 October 2023)

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